How to Sell CTE to Parents & Students: States Share Lessons Learned

August 15th, 2017

In the spring, Advance CTE conducted focus groups and a national survey with parents and students to explore their attitudes towards Career Technical Education (CTE). Detailed in the recent report,  “The Value and Promise of Career Technical Education: Results from a National Survey of Parents and Students,”  Advance CTE found that students involved in CTE, and their parents, are extremely satisfied with their education experience – from the quality of their courses to the opportunity for work-based learning. Additionally, those not involved in CTE want more of these same opportunities, which we know CTE can provide.

Four states piloted the messages developed through the research in a series of onsite and online events with the goal of increasing enrollment into CTE programs of study. On September 7, join us from 3 – 4 p.m. ET for a webinar to hear how two states, Maryland and New Jersey, developed their recruitment strategies and activities, utilized the messages and research, and empowered educators, employers, administrators and even students to carry out the messages to middle and high school students and their parents.
Speakers: 
  • Marquita Friday, Program Manager, Maryland State Department of Education
  • Lori Howard, Communications Officer, Office of Career Readiness, New Jersey Department of Education
  • Katie Fitzgerald, Senior Associate, Communications, Advance CTE
Space is limited to be sure to register now! 
Katie Fitzgerald, Senior Associate, Communications 

New Resources to Help You Sell CTE to Parents and Students

August 3rd, 2017

While Career Technical Education (CTE) continues to struggle against outdated perceptions resulting in a stagnant enrollment rate over the past decade, Advance CTE, with the support from the Siemens Foundation, has tackled this stigma issue head on in an effort to better communicate the value of CTE to parents and students.

The first step in this important work was conducting research with parents and students to explore their attitudes towards CTE. Detailed in our recent report,  The Value and Promise of Career Technical Education: Results from a National Survey of Parents and Students,” we now know that students involved in CTE, and their parents, are extremely happy with their education experience – from the quality of their courses to the opportunity for work-based learning. Additionally, those not involved in CTE want more of these same opportunities, which we know CTE can provide.

To put this research into action, Advance CTE has developed a series of tools to help CTE leaders better sell CTE to parents and students, and increase enrollment in CTE programs of study. The resources include advocacy and case-making materials, information about how to use the research in your recruitment efforts at the state and local levels, and a guided tool to assist you and your team in thinking through strategies to engage parents and guardians to convince them CTE is a fantastic option for their child. Find more information about these resources here.

Katie Fitzgerald, Senior Associate, Communications 

Unpacking Putting Learner Success First: Committing to Program Quality

June 29th, 2017

A little over one year ago, Advance CTE launched Putting Learner Success First: A Shared Vision for the Future of CTE. This document, which was developed using input from a broad array of stakeholders, calls for a systematic transformation of the education system grounded in five principles. This blog series will dive into each principle, detailing the goals and progress made in each area.

For more resources related to Putting Learner Success First, including state and local self-assessments, check out our Vision Resources page.

All CTE programs are held to the highest standards of excellence

This first principle of Putting Learner Success First is a topic that has been an area of focus for many states for a while now. Many states and districts have worked to improve program quality, though the country still lacks an agreed-upon, detailed definition of high-quality for all programs of study. More work is needed from all stakeholders to ensure that all learners have access to excellent programs, no matter their zip code.

Those who have signed onto the principle have committed to accomplishing this objective through the following actions:

  • Develop and implement rigorous review and approval processes and policies to ensure only high-quality programs of study exist
  • Align funding to high-quality programs of study
  • Develop and implement sustainable processes for employers to inform, validate and participate in the implementation of programs of study

Since the launch of Putting Learner Success First, Advance CTE has been conducting research and policy scans to raise up examples and promising practices related to this principle. Now, when state leaders put their commitment to quality into action, they have access to multiple resources related to program approval, program evaluation and academic and CTE standards integration.

Principle in Action

  • South Carolina: Education and Economic Development Act
    • South Carolina’s Education and Economic Development Act (EEDA), passed in 2005, structures high school CTE programs to ensure effective alignment with Career Clusters. The bill requires every high school student to declare a ‘major’ aligned with a Career Cluster and requires that every district offers a standards-based academic curriculum organized around Career Clusters to provide students with choices.
  • Tennessee: Standards Revision Process
    • Beginning in 2012, Tennessee overhauled the state’s CTE program standards, bringing them into alignment with the newly adopted K-12 standards. This overhaul embedded both CTE and academic standards within full and rigorous programs of study. The process took place over three multi-step phases.
  • Nebraska: ReVISION
    • Nebraska’s reVISION grant process promotes excellence in CTE programs by offering schools the opportunity to evaluate their career preparation and career guidance systems. Schools also receive state support to improve those systems in a way that’s tailored to each school’s greatest areas of need.

Relevant Resources

  • Raising the Bar: State Strategies for Developing and Approving High-quality Career Pathways
    • This report from Advance CTE examines successes in Tennessee, New Jersey and Delaware to demonstrate how states can use the career pathways approval process to raise the level of quality across the board. The report examines common approaches and unpacks key policy levers available to states.
  • Excellence in Action Award Winners 2014-2017
    • Since 2014, Advance CTE has been recognizing superior programs of study across the nation in all 16 Career Clusters. Award winning programs of study show a true progression from secondary to postsecondary education, provide meaningful work-based learning opportunities, and have a substantial and evidence-based impact on student achievement and success.
  • Defining High-quality CTE: Quality CTE Program of Study Framework, Version 4.0 (Beta)
    • This resource from the Association for Career and Technical Education (ACTE) builds upon the organization’s previous work defining high-quality CTE to provide a research-based blueprint for designing and implementing strong programs of study. The framework can be applied to a single, local CTE program of study spanning secondary and postsecondary education and can be used for self-evaluation, program improvement and catalyzing partnerships.

Upcoming Resource

  • Program Approval and Evaluation Benchmark Tool
    • Launching later this year, this benchmark tool will describe and define the non-negotiable elements of an effective policy for approving and evaluating programs of study.

Ashleigh McFadden, State Policy Manager

New Resource: Connecting CTE Students & Apprenticeship Programs

June 21st, 2017

Last week was certainly a big one for apprenticeships! In the midst of White House announcement, U.S. Department of Labor memo and the introduction of legislation in the Senate was the release of a new report form Advance CTE – Opportunities for Connecting Secondary Career and Technical Education Students and Apprenticeship Programs.

This new report was commissioned by the U.S. Department of Education and prepared by Advance CTE with support from Jobs for the Future, Vivayic and RTI International to help state and local leaders begin to understand the ways in which they could expand access to apprenticeships for high school students, and bring the CTE and apprenticeship systems into better alignment.

At the center of this paper are eight case studies of aligned CTE-apprenticeship programs, which Advance CTE and its partners visited last year to see how they were providing opportunities for high school students to engage directly in pre-apprenticeships, youth apprenticeships and/or registered apprenticeships.

While the eight sites differ in structure, intensity and the state policy environment, there are common lessons learned that apply to any state and local leader looking to build such programs in their own communities.

For example, when it comes to program design, we found there is no inherently “right” or “wrong” approach to connecting CTE students to apprenticeship programs. The sites’ geographic, socioeconomic, and resource characteristics, and differing administrative or legislative policies, all impacted program structure. That being said, when considering program design, a few takeaways emerged:

  • Programs must align with workforce demand, at the state, regional, and local levels – an lead to real employment options for students.
  • Effective programs require meaningful collaboration and buy-in from all partners. Teachers, employers, parents, and students must see the value of their participation if the program is going to succeed
  • At most sites, the drive for the program came from employers and/or labor associations seeking to bolster their pipeline of workers – and this was key to their launch and success.
  • There is no minimum or maximum number of students who should participate in a program. Program size simply has to be a function of regional demand and available placements with apprenticeship sponsors- and so some program just need to stay small

Advance CTE & Apprenticeships
From Advance CTE’s perspective, aligning CTE and apprenticeship programs, policies and systems is simply common sense. It comes down to providing more pathways to college and career success for more students and for strengthening our overall talent pipeline in key industries like advanced manufacturing, IT and construction, which leveraging existing structures. But, we still see too many missed opportunities due to largely disconnected systems.

This is why, even as this project winds down, we will continue to support efforts to strengthen apprenticeships, and their connections to CTE at the secondary and postsecondary levels, through partnerships like Apprenticeship Forward and ongoing discussions with OCTAE and the U.S. Department of Education Office of Apprenticeship.

Related Resources
In addition to the report, OCTAE also commissioned supportive resources to help state and local leaders turn this research into action, including two recently-released videos on Expanding Opportunities: Aligning CTE and Apprenticeship and Elements of CTE and Apprenticeship Alignment. Later this summer, OCTAE will be releasing a planning guide, templates and mini-guides to bring all the key partners to the table.

Kate Kreamer, Deputy Executive Director

This Week in CTE

June 16th, 2017

TWEET OF THE WEEK

RESOURCE OF THE WEEK

By integrating classroom instruction and hands-on learning, both apprenticeships and CTE can enhance the high school experience and better prepare learners for future career success. Not to mention, secondary apprenticeships equip students with skills in high-demand career pathways, helping to strengthen the talent pool and close critical skills gaps.

A new report, Opportunities for Connecting Secondary Career and Technical Education Students and Apprenticeship Programs, commissioned by the U.S. Department of Education and prepared by Advance CTE with support from Jobs for the Future, Vivayic and RTI International, profiles eight secondary apprenticeship programs to identify strategies to connect CTE with apprenticeship programs. The report classifies each program as either an apprenticeship, youth apprenticeship or pre-apprenticeship and maps each by the degree of instructional alignment and program articulation.

ANNOUNCEMENT OF THE WEEK

The Aspen Institute Economic Opportunities Program is conducting a survey to learn the perspectives of individuals focused on preparing young people ages 16- 24 for work. If you provide services to youth in this age range, complete this survey.

AWARD OF THE WEEK

On Monday, applications open to the Harbor Freight Tools for Schools Prize for Teaching Excellence, which includes over $500,000 awarded to 10 outstanding skilled trades teachers in American public high schools and the skilled trades programs in their schools.

Judges for the Harbor Freight Tools for Schools Prize for Teaching Excellence will look for those programs that are led by a teacher who clearly loves the subject matter and is both highly knowledgeable and skilled; where the curriculum is matched to a relevant career pathway and future work choices, and is designed to flow seamlessly into next step options, whether to employment or college; that encourages exploration and experimentation among students in a safe environment; and that connects students to new relationships and worlds outside the classroom.

Katie Fitzgerald, Senior Associate, Communications 

This Week in CTE

June 2nd, 2017

TWEET OF THE WEEK

VIDEO OF THE WEEK

Can you imagine a world where all learners have the opportunity to realize their full potential and achieve career success? Check out our newest video, which demonstrates what the world would look like if all vision principles of Putting Learner Success First: A Shared Vision for the Future of CTE are put into action.Advance_CTE_5.16.17_Final_HD1080P

RESEARCH OF THE WEEK

New America released national survey data about perceptions of higher education. Some interesting findings:

  • 75 percent believe it is easier to be successful with a college degree than without
  • 64 percent believe that two year community colleges “are for people in my situation” (though this is virtually the same for public four-year colleges and universities)
  • More people (80%) believe that two year community colleges prepare people to be successful. This is higher than four-year public (77%) four-year private (75%) and for-profit (60%).
  • 82 percent believe two-year community colleges are worth the cost. This is higher than four-year public (61%) four-year private (43%) and for-profit (40%).
  • 83 percent believe two-year community colleges contribute to a strong workforce. This is higher than four-year public (79%) four-year private (70%) and for-profit (59%).

RESOURCE OF THE WEEK

Scholarships for Career or Technical Certificates or Degrees: The Horatio Alger CTE Scholarship program is pleased to announce it is now accepting applications for more than 1,000 awards of up to $2,500 each.

Eligibility Criteria:

  • Have completed high school (or earned a High School Equivalency credential) by Summer 2017
  • Will be enrolled in an eligible CTE program in Fall 2017
  • Exhibit a strong commitment to pursue and complete a career or technical program at an accredited non-profit post-secondary institution in the United States
  • Demonstrated financial need (must be eligible to receive the Federal Pell grant as determined by completion of the FAFSA)
  • Demonstrated perseverance in overcoming adversity
  • Be under the age of 30
  • Be a United States citizen

Funds may be used for tuition, fees, books and supplies.  All scholarship funds are paid directly to the institution on behalf of the recipient.

More information can be found at: http://tinyurl.com/le9ovq2

Katie Fitzgerald, Senior Associate, Communications 

Highlights from Advance CTE’s 2016 Annual Report

February 15th, 2017

Advance CTE is excited to release our 2016 Annual Report, sharing our major accomplishments, partnerships and initiatives from the last year.

There’s no question 2016 was an incredible year for the field and for our organization!

Just consider:

 

Some of our major highlights include:

  • Launching a new organizational rebrand – Advance CTE: State Leaders Connecting Learning to Work
  • In partnership with the Council of Chief State School Officers and Education Strategy Group, and with support from JPMorgan Chase & Co.,  launching the New Skills for Youth initiative.
  • The U.S. House of Representatives passing a bill reauthorizing The Carl D. Perkins Career and Technical Education Act.
  • Advance CTE directly engaging our members in all 50 states through our events, technical assistance and resources.

We hope you enjoy reading about Advance CTE’s major accomplishments of 2016, none of which could have been possible without our members, partners and the greater CTE community!

Kate Blosveren Kreamer, Deputy Executive Director

THIS WEEK IN CTE: CTE MONTH!

February 3rd, 2017

Happy CTE Month! This month we are celebrating the best of Career Technical Education (CTE). We’ll be taking part in Twitter chats, advocating for CTE on Capitol Hill, exploring model programs, and lifting up fantastic work happening at the national, state and local level throughout the month. If you haven’t already, email Katie at kfitzgerald@careertech.org to let us know how your community is celebrating CTE in February.

RESOURCE(S) OF THE WEEK

Wondering how to get involved in CTE Month? Check out our CTE Month page for some quick ideas on where to start and some state and local examples from last year, then head over to the Association for Career and Technical Education’s CTE Month page and you’ll find the official CTE Month logo, a sample CTE Month proclamation, tips on hosting a school site visit for policymakers, and a number of additional resources.

ARTICLE(S) OF THE WEEK

Wanted: Factory Workers, Degree Required, New York Times

Career and Technical Education Advocates Pushing for Changes Under Trump, Education Week

Why Apprenticeships are Taking Off, City Lab

The Increasing Value of Technical Education in Chicago, Chicago Business Journal

TWEET(S) OF THE WEEK 

Katie Fitzgerald, Senior Associate, Communications 

New Putting Learner Success First Resources

January 31st, 2017

As the first month of the New Year comes to a close, we’re excited to share a new resource and new supporter of Putting Learner Success First: A Shared Vision for the Future of CTE!

In partnership with the National Council of State Directors of Community Colleges, we released a new paper on why this vision is critical to postsecondary leaders. Postsecondary leaders are important partners in the CTE system, providing high-quality CTE programs that arm learners with a range of credentials from a short-term certificate to an advanced degree. Learn more about how postsecondary leaders can get involved here. Also, learn more about how state leaders and educators can support Putting Learner Success First on our resources page.

Additionally, we’re thrilled to have National FFA join the growing list of vision supporters. Learn more about why they chose to support this important work here.

Wondering how you can get involved? Join the nearly 40 states who have signed on to our Putting Learner Success First sign-on campaign, and let us know how you plan to put this shared vision for CTE into action.

Katie Fitzgerald, Senior Associate, Communications 

This Week in CTE: The State of CTE report is released!

December 16th, 2016

TWEET OF THE WEEK

RESOURCE OF THE WEEK

Today, in partnership with the Center on Great Teachers and Leaders at AIR, we published The State of Career Technical Education: Increasing Access to Industry Experts in High School, examining the shortage of industry experts in secondary classrooms and how to address it. Save the date for a webinar on January 9th that will explore major themes from this report.

ARTICLE OF THE WEEK

An article by Hechinger Report takes a dive into the recent poll by Gallup-Purdue indicates more than half of college graduates find their alma maters provided inadequate career guidance services, while hailing a notable exception, Wake Forest, which offers college-to-career courses for students to better help them plan for their future.

Katie Fitzgerald, Senior Communications Associate 

 

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