New Video To Help You Make The Case For CTE

May 18th, 2018

We are excited to announce a new CTE video as part of the CTE: Learning that works for America® campaign for you to watch and share with your community.

Why Is This Important? 

We know that how we discuss CTE in the media, with policymakers, employers and families matters. We are thrilled to share a new video that showcases what today’s CTE looks like and how it prepares learners for their future careers while closing the skills gap for employers across the country. We know that learners who participate in CTE graduate at a higher rate, are more satisfied with their education, and just as likely as non-CTE students to go on to postsecondary education. Now, it’s time that everyone understands the incredible value of CTE.

How Can You Use This?

This video is designed to help you make the case for CTE in your community and demonstrate the many benefits of today’s CTE! Share it at your statewide meetings, with partners, and encourage your networks to use it too.

We’ve developed a promotional toolkit to get the word out on this video, which you can find here. If you’re curious about the data points in the video, check out our one-pager on the data here.

Join the Conversation: 

To get you started here are two tweets you can share right now, but be sure you are following us on twitter @CTEWorks.

Tweet: I support the work of @CTEWorks as they continue to combat false perceptions of what CTE is and who it is for. This video highlights how CTE prepares learners for success. We hope that you will watch, share and #RT! https://careertech.org/campaign-video #CTEWorks

Tweet: Learn how Career Technical Education prepares learners for their futures while closing the skills gap for employers across the country. https://careertech.org/campaign-video #CTE #CTEWorks

Katie Fitzgerald, Communications Manager 

Excellence in Action Spotlight: Jones County Junior College

April 27th, 2018

Our 2017 Excellence in Action award winner in the Health Science Career Cluster, the Emergency Medical Technical Education (EMTE) program at Jones County Junior College, located in rural Ellisville, MS exemplifies excellence. All learning – in the classroom and workplace – is facilitated by knowledgeable experts leading to program graduates prepared in Health Science careers in areas of critical shortage in rural Southeast Mississippi.

All EMTE students must complete clinical internships in the field. These consist of 500-plus hours of training under the direct guidance of a paramedic, registered nurse, physician, doctor of osteopathy, or equally qualified health care provider. The clinical and field settings provide opportunities for students to begin to observe illnesses and injuries discussed in the classroom, develop and fine-tune diagnostic skills, and put together the overall picture of patient care. Critical to these work-based learning experiences are the highly skilled and knowledgeable experts, called ‘preceptors,’ that lead field and clinical practica. Preceptors guide students during one-on-one encounters throughout their internships, assist participants while at the Human Simulation Center, and give valuable input on current changes in the business of emergency medicine.

Through the course of the program, students are evaluated on their mastery of skills by instructors, clinical/field preceptors, and members of the advisory committee, comprised of nine ambulance services, three hospitals, and the military installation at Camp Shelby.  Without the knowledge and skills of these experts the program could not as effectively evaluate students and their ability to provide patient care.

Learn more about the Emergency Medical Technical Education program at Jones County Junior College and our 2017 award winners.

This Week in CTE: States Take to Social Media to Celebrate CTE Month

February 16th, 2018

To celebrate CTE Month, states are taking the lead in honoring the students, educators, administrators, industry partners and all those it takes to make high-quality CTE happen in every community across the nation. Many states are using social media as a way to highlight CTE, with a focus on lifting up impressive student success stories.

Utah has taken their campaign to Facebook and Twitter, highlighting student success:

Arkansas is similarly highlighting student stories, in addition to using video to capture some amazing student projects, including this student-build hoverboard made in a CTE class!

While North Dakota is using the hashtag #ND_CTE to showcase CTE Month activities and accomplishments.

I Love Nebraska Public Schools released a new video for CTE Month, demonstrating CTE’s importance in career exploration, and that finding out what you don’t love, is just as important as finding out what you do.

RESOURCES

Signing up for the CTE: Learning that works for America® campaign is a great way to get the word out about CTE at the state and local level. We’ve created both national and state-specific Learning that works logos, as well as a number of resources and tools to help you make the case for CTE. Check out our fact sheets, tips for celebrating CTE Month, and a new guide to help you put the campaign into action.

States are also helping locals communicate about CTE Month by providing a number of resources including:

  • Wisconsin, which put together a CTE Month Toolkit and social media calendar, and an online portal where students can submit their own successes in CTE; and
  • Maryland released a social media guide to help users get the most out of Twitter, Facebook, Instagram and Snapchat, and communicate about CTE in a way that most resonates with parents and students.

Career Technical Student Organizations are also incredible resources to turn to throughout the month. Unfamiliar with Snapchat? DECA just released a guide on how to create Snapchat filters.

Katie Fitzgerald, Communications Manager 

 

 

This Week in CTE: Happy CTE Month!

February 9th, 2018

TWEET OF THE WEEK

RESOURCES OF THE WEEK

Join the CTE: Learning that works for America campaign to get the word out about CTE in your community! Joining the brand gives you access to the national and state logos, in addition to a variety of new tools and resources. Check out our guide for putting the campaign into action, and check out our tips on how to celebrate CTE Month.

REPORT OF THE WEEK

Not only is it CTE Month, it’s also School Counselors Week! To better understand the connection between CTE and school counseling, we conducted research and released a report with the American School Counseling Association. The report finds that, across the board, states are not overly confident in the effectiveness of their career advising and development systems. Fifty-eight percent believe they are only somewhat effectively serving K-12 students, and 55 percent believe they are either only somewhat effective or not effective at serving postsecondary CTE students. And while school counselors who connect students with CTE coursework and career pathways find it an effective career advising and development strategy, relatively few are able to make these connections.

How are you celebrating CTE Month? Let us know by sending an email to Katie at kfitzgerald@careertech.org 

Katie Fitzgerald, Communications Manager

How to Sell CTE to Parents & Students: States Share Lessons Learned

August 15th, 2017

In the spring, Advance CTE conducted focus groups and a national survey with parents and students to explore their attitudes towards Career Technical Education (CTE). Detailed in the recent report,  “The Value and Promise of Career Technical Education: Results from a National Survey of Parents and Students,”  Advance CTE found that students involved in CTE, and their parents, are extremely satisfied with their education experience – from the quality of their courses to the opportunity for work-based learning. Additionally, those not involved in CTE want more of these same opportunities, which we know CTE can provide.

Four states piloted the messages developed through the research in a series of onsite and online events with the goal of increasing enrollment into CTE programs of study. On September 7, join us from 3 – 4 p.m. ET for a webinar to hear how two states, Maryland and New Jersey, developed their recruitment strategies and activities, utilized the messages and research, and empowered educators, employers, administrators and even students to carry out the messages to middle and high school students and their parents.
Speakers: 
  • Marquita Friday, Program Manager, Maryland State Department of Education
  • Lori Howard, Communications Officer, Office of Career Readiness, New Jersey Department of Education
  • Katie Fitzgerald, Senior Associate, Communications, Advance CTE
Space is limited to be sure to register now! 
Katie Fitzgerald, Senior Associate, Communications 

This Week in CTE: Happy 100 Years!

February 24th, 2017

HAPPY CTE MONTH!
Thursday marked the 100th anniversary of the Smith-Hughes Act, the foundation for today’s Career Technical Education! As we reflect on this important milestone for CTE, we’re excited to share how states, districts, schools, educators, students, parents and employers have lifted up powerful CTE success stories throughout the month, demonstrating how far CTE has come in the last century. Below are some innovative ways they have raised awareness about the value of CTE through a variety of channels.

 

RAISING AWARENESS & MYTH BUSTING
Social media has been an incredible way to raise awareness and share stories about Career Technical Education. A number of advocates used social media to dispel common myths about CTE, such as it is a program for ‘other kids’ or doesn’t prepare students for the breadth of educational and career opportunities. To combat these negative stereotypes, many states and schools focused on fact-based infographics to get the word about what CTE looks like today highlighting how CTE leads to higher graduation rates, postsecondary education, and higher earnings.

Orange Tech College infographic

29 Oregon districts with approved programs of study had CTE concentrator graduation rates of at least 95%

 

SHARING STUDENT SUCCESS STORIES
A number of CTE Month advocates have used Twitter as a platform to share what CTE means to them and their preparation for the future.

The Technology Center of Dupage shared the importance of CTE to their students through their “TCD is…” photo campaign with testimonies from students themselves highlighting things that make CTE unique like the opportunity for career exploration, hands-on learning and dual enrollment. Milton Hershey School and McMinnville School also ran similar campaigns sharing students experiences in CTE programs.

 

 

 

 

 

 
MAKING THE CASE TO POLICYMAKERS
A critical audience during CTE Month is policymakers. A number of states, cities and towns have recognized CTE Month through proclamations voicing their support for CTE in their communities. Local and state leaders including city councils, mayors, governors, and members of Congress have used CTE Month to demonstrate their commitment to CTE.
For policymakers who may not be convinced, students, as part of a variety of Career Technical Student Organizations have used CTE Month as a way to make the case for CTE, and its role in their success. Additionally schools across the nation invited their local policymakers for site visits and career fairs to demonstrate CTE programs in action.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Katie Fitzgerald, Senior Communications Associate 

#CTEMonth @Capitol Hill

February 11th, 2016

Yesterday, employers visited Capitol Hill to explain how businesses and educators are working together to deliver innovative Career Technical Education (CTE). The Congressional staff briefing, Career and Technical Education: The Employer Perspective was sponsored by the Senate Career and Technical Education Caucus with co-chairs Senators Tim Kaine (D-VA), Rob Portman (R-OH), Tammy Baldwin (D-WI) and Johnny Isakson (R-GA) and partners including the Association for Career and Technical Education, the Industry Workface Needs Coalition and Opportunity America.

While the employer panelists represented a range of sectors and included small (100 employers) to multinational ($12 billion in revenue), what they all agreed on was the importance of strong CTE programs and the need for employers to be directly involved in supporting those programs and students. That involvement can range from hosting tours for students to providing externships for teachers to building programs with high schools and community colleges.

Employers expressed the necessity of students obtaining both academic and technical skills, and nearly all of the companies represented got involved in CTE because they needed to be more proactive about building a qualified pipeline as the current system wasn’t serving them.

Kaine, Portman and Baldwin all stressed the importance of CTE and expanding access by investing in good programs and removing unnecessary barriers to access, a sentiment that was echoed by the Senate’s unanimously passed CTE Month resolution.

For those of us that couldn’t make the standing room only event, the briefing was broadcast live and CTE was celebrated from Capitol Hill to classrooms.

 

 

 

 

 

Katie Fitzgerald, Communications Associate 

Kicking Off #CTEMonth

February 4th, 2016

CTE Month is off to an incredible start! Only four days in, the #CTEMonth hashtag has already been used 1,500 times on Twitter in posts that feature CTE facts, photos of students at work, resources to use during the month, and support from advocates in fields spanning education, policy, funding, business, media, research, and more.

We asked NASDCTEc members and Learning that works for America campaign users how they were celebrating, and are blown away by the submissions. During the month of February, you can expect to see a post every Thursday showcasing how people are simultaneously raising awareness for and celebrating CTE at the local, state and national level around this year’s theme, “Opportunities for Career Success.” 

For our inaugural 2016 CTE Month post, we’ll kick off by highlighting how a few states are promoting CTE during the month.

Tools to Raise Awareness & Educate

Wisconsin is encouraging their networks to celebrate CTE Month in variety of ways, one of which includes providing accessible and easily adaptable tools for schools and CTE organizations to use such as the 2016 CTE Month logo, a state-wide social media calendar, and a variety of proclamations from FBLA, FCCLA, FFA and SkillsUSA declaring February CTE Month. They also have support from Tony Evers, the State Superintendent, who authored an editorial discussing the importance of CTE in Wisconsin.

Maryland also supplied a ton of resources to their state network including a sample news release, template to create a student profile, CTE Month certificate and a public service announcement. Additionally, they suggested ways to acknowledge CTE Month at both the high school and middle school levels.

While students and educators are clear audiences to engage, Maryland is also acknowledging the value of school counselors as partners in promoting CTE, and invited school counselors across the state to participate in a free webinar sponsored by Georgetown Center on Education and the Workforce called, “What Counselors Should Know about 21st Century Competencies.”

Missouri is utilizing the radio to get their CTE message across, by launching 30 second radio spots running in large, medium and small markets throughout the month to provide the general public with more information about CTE.

In Michigan, all Department of Education employees were asked to use the Learning that works for Michigan logo in their e-mail signatures. You can join the campaign and receive your own state-specific Learning that works logo here.

Recognizing & Honoring Success

CTE Month is not only about raising awareness, but also celebrating the successes of all that it takes to makes a CTE program great.

Oklahoma is honoring the contributions made by CTE teachers by distributing a hardcopy booklet, which was given to legislators at the Capital during CTSO day on February 2. A digital version is featured on Oklahoma Horizon, a weekly television show’s website, and throughout their social media.

Pennsylvania is partnering with the Pennsylvania Association of Career and Technical Administrators to recognize each of the student organizations at a celebratory dinner for CTSO students and Pennsylvania legislators. Additionally, award recipients of the state’s newest awards program –  the Career and Technical Education Excellence Award, which recognizes high schools and career and technical centers where 75 percent of students have achieved advanced technical assessments – will also be in attendance.

Let us know what you are doing for CTE Month by emailing kfitzgerald@careertech.org, or tagging us in your Twitters posts @CTEWorks.

Katie Fitzgerald, Communications Associate  

Celebrating CTE at the White House

July 1st, 2015

IMG_0324

Yesterday, the U.S. Department of Education and  theWhite House hosted “Celebrating Innovations in Career and Technical Education,” honoring CTE students, educators and programs that exemplify everything CTE has to offer, which Kim Green (NASDCTEc Executive Director), Rod Duckworth (Chancellor for Career and Adult Education in Florida and NASDCTEc President) and I had the honor of attending.

One major highlight of the day-long event was a keynote from First Lady Michelle Obama who acknowledged the power of CTE and encouraged the audience to keep pushing themselves and their peers. “I don’t know how many people know about CTE but more people should because in today’s world, a high school diploma isn’t enough…If you want to learn cutting-edge skills, if you want to prepare yourself for college and a good career…it’s important for students to realize that a four-year university is not your only option.” She continued, “For many young people and their families, CTE can be the best option because you can get all the professional skills you need for a good job in a high-demand field and you can do it at a fraction at the time and, more importantly, a fraction of the cost.” To summarize, “Career and tech programs make a whole lot of sense.”

IMG_0349Throughout the day, excellence and innovation were on display, with remarks from Principal Sandra Clement of Foy H. Moody High School (a 2014 Excellence in Action winner) discussing how CTE has propelled all of their students, in a high minority and low-income district, to apply for postsecondary education; high school seniors Anne and Anna Raheem, who championed the development of a STEM course in their school and are on their way to Harvard next year; and Jacob Smith who introduced the First Lady and is starting at Johnson & Wales with a full scholarship in the fall. A number of students and schools also shared projects – on topics including 3D printing, fingerprinting and robotics – during an innovation fair.

IMG_0298The day concluded with the recognition ceremony, where 16 national “student innovators and 10 “educator innovators “(as selected by ACTE and Career Technical Student Organizations (CTSOs), five Excellence in Action award winners, and 16 CTSOs leaders were honored.

Kate Blosveren Kreamer, Associate Executive Director

 

 

Excellence in Action: Henderson County High School

May 14th, 2015

In April, we awarded our 2015 Excellence in Action Awards to nine programs of study from across the country in secondary and postsecondary education. These programs of study were selected based on their uniquely inventive and effective approaches to stimulating student learning, offering extensive work-based learning experiences, maintaining strong partnerships with industry and community organizations, and preparing students for postsecondary and career success. We will feature a monthly blog post highlighting each award winner.

The Early Childhood Education (ECE) program at Henderson County High School (HCHS) in cte-careercluster-banner-humanservicesHenderson, Kentucky began in 1970 and has expanded dramatically in the past 10 years to address the complex social and economic issues that individuals, families and communities currently face. By the time students graduate, they have the opportunity to earn multiple certifications and up to nine college credits, and have gained a year of internship experience in a preschool classroom, truly preparing them for their next step be it postsecondary education or the workplace.

PREPARING STUDENTS FOR COLLEGE AND CAREERS

A key component to the ECE program of study is the delivery of state-required and nationally-recognized HCHScredentials. These credentials are vital in a child care career and are a stepping stone for students who plan to pursue the ECE pathway post-graduation. ECE offers up to five certifications and educator Emily Johnston was the first Family Consumer Science teacher in Kentucky to obtain the Early Care and Education Trainer’s Credential so that she could teach and award the certification to her students without having to hire additional staff.

Through a partnership with Henderson Community College, students receive articulated credit upon completion of the third course in the program of study, which is equivalent to the first course in the college sequence. And, students who earn a CDA credential receive nine college credits at any institution in the Kentucky Community Technical College System in the field of ECE.

As part of their third (articulated) course – Child Development Services II – students are also expected to complete 180 hours of work-based learning and a capstone project.

MEANINGFUL PARTNERSHIPS

The ECE program has built an incredible array of highly engaged partners at the local and state levels. Employers like the Little Stars Child Care, Thelma B. Johnson Early Learning Center and Riverview School provide work-based learning opportunities in the community. From its inception, the Thelma B. Johnson Early Learning Center was designed to incorporate the ECE program at Henderson County High School, where students take a nine-week training course and work in the preschool classroom to gain daily, hands-on experience.

Little Colonels Daycare, located at HCHS, offers students in grades 9-11 hands-on experience one day per week. This gives students the opportunity to learn how children develop from ages 0-3 and gain workplace readiness skills to prepare them for their senior year, off-site work-based learning requirement.

IMG_0191Additionally, HCHS has a strong relationship with the University of Kentucky Quality Enhancement Initiative, which provides higher educational opportunities for students post-graduation and funding for the Commonwealth Child Care Credential (CCCC) and the CDA for students who stay in the ECE field.

Through stellar partnerships and a commitment to providing students with opportunities to participate in work-based learning experiences, 100 percent of students graduated high school, 18 percent earned an industry-recognized credential and 68 percent enrolled in postsecondary education. Additionally, lead teacher in the program, Emily Johnston, was recently named Teacher of the Year in Henderson County, Kentucky.

All awardees were honored at the 2015 NASDCTEc Spring Meeting in Washington, D.C. Learn more about Henderson County High School’s Early Childhood Education program here.

Katie Fitzgerald, Communications Associate

 

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