Fall Meeting: States Spearhead Local Branding Initiatives

The CTE: Learning that works for America ™ branding initiative is gaining traction across the nation.  States have made significant strides in implementing the new brand by using national and state resources, reported State Directors at the recent Fall Meeting in Baltimore.

Find examples of states' CTE: Learning that works for America branding initiatives on NASDCTEc's Members-Only section of the Web site.

At the NASDCTEc Fall Meeting, an annual event in which CTE leaders convene, State Directors presented on their state-led efforts to launch the new brand. Their work involved the kick off of roll-out events, adoption of the new logo, re-design of their Web pages, re-branding resources, and more.  States such as Ohio, Oregon, Virginia, Minnesota and

New Jersey have made significant headway in introducing the new brand in

to their state and dedicating strategies to serving as true stewards of the brand.

While the CTE: Learning that works for America â„¢ campaign can only be a true national effort if all states take on their role to support the brand.

These states’ best practices items can be found exclusively in NASDCTEc’s Web site’s Members-Only section as a resource for members:

-          Log on to the members-only section of our Web site.

-          Select Member Resources

-          On the menu located at the toolbar on the right, click on CTE Brand Initiative

-          Then click on State Brand Initiatives

-          Explore all the great branding tools that states have created.

Erin Uy, Communications & Marketing Manager


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