Thanks to State Director Rod Duckworth, third-party usage of the CTE: Learning that works for Americaâ„¢ logos experienced a burst of interest and many CTE Directors in Florida are now signed on to use the logo in their programs.
During their fall 2012 CTE Directors Meeting, Mr. Duckworth (pictured) was presenting, and used the CTE: Learning that works for Americaâ„¢ logos embedded in his Power Point. When he shared with the group that the new CTE: Learning that works for Americaâ„¢ logos were available through the National Association of State Directors of Career Technical Education Consortium (NASDCTEc), this created much excitement about having a way to promote Career Technical Education (CTE) and tie this initiative to jobs in Florida. Mr. Duckworth explained that the logo and associated resources can be used to assist in talking about CTE.
Florida requires third-party approval to enable use of the state logo images. Mr. Duckworth’s office sent out instructions to the CTE Director group, which included completion of the User Agreement, enabling the approval process.
What is the User Agreement? For access to digital artwork for the CTE brand, advocates must first complete and submit the CTE Brand Userâ€™s Agreement. Consistent usage and vigilant stewardship of the CTE brand are critical to effectively establish the brand. By signing the userâ€™s agreementâ€”and by using the CTE brand in the ways outlined in the CTE Userâ€™s Guidelinesâ€”applicants are helping to create awareness and recognition for CTE that enhances its leadership position among key target audiences.
Find out how your state approves third-party usage of the CTE: Learning that works for America logos, and discover a great way to promote CTE by calling our office at 301-588-9630.
Ramona Schescke, Member Services Manager