Posts Tagged ‘Idaho Career Technical Education’

The State’s Role in Communicating About CTE

Wednesday, September 26th, 2018

On Thursday, September 20, 2018, Advance CTE hosted a webinar to highlight the important role the state plays in communicating about Career Technical Education (CTE) and programs of study available for learners. This webinar is part of the four-part Communicating about CTE Webinar Series.

As CTE continues to gain popularity in the media and even the election campaign trail. However, there is a still a challenge to both communicate what CTE is and the benefits of CTE programs of study. In a survey of State CTE Directors and leaders, 74 percent reported the greatest challenge in promoting CTE is navigating the public’s perception. To offer a solution we spearheaded a research initiative.

Advance CTE, with support from the Siemens Foundation, commissioned focus groups and a national survey to explore the attitudes of parents and students currently involved in CTE, as well as prospective CTE parents and students. The survey revealed that school counselors, instructors and alumni of prospective parents and students are the best messengers to share the CTE story. It also revealed that only 47 percent of prospective parents and learners have heard of CTE, indicating that there is much work to be done to educate stakeholders about CTE.

In this webinar, Dwight Johnson, CTE State Administrator, Idaho Division of Career and Technical Education and Caty Solace, Outreach and Communications Manager, Idaho Workforce Development Council, shared the communications tactics they used to improve the image of CTE.

They provided some key takeaways including:

Idaho Career and Technical Education’s increased focus on communications has  resulted in a 23 percent increase in state CTE general fund budget after decades of being stagnant.

Overall, the advice shared was to be sure that communications is not an afterthought. Create goals, make a plan, establish branding, share real stories and get out into the field to spread the word. Hear the full webinar here. Join us for our next webinar in this series, discussing Engaging the Media, on October 10, 2018 at noon EST. Register here.

Nicole Howard, Communications Associate 

By Nicole Howard in Uncategorized