Kicking Off #CTEMonth

CTE Month is off to an incredible start! Only four days in, the #CTEMonth hashtag has already been used 1,500 times on Twitter in posts that feature CTE facts, photos of students at work, resources to use during the month, and support from advocates in fields spanning education, policy, funding, business, media, research, and more.

We asked NASDCTEc members and Learning that works for America campaign users how they were celebrating, and are blown away by the submissions. During the month of February, you can expect to see a post every Thursday showcasing how people are simultaneously raising awareness for and celebrating CTE at the local, state and national level around this year’s theme, “Opportunities for Career Success.” 

For our inaugural 2016 CTE Month post, we’ll kick off by highlighting how a few states are promoting CTE during the month.

Tools to Raise Awareness & Educate

Wisconsin is encouraging their networks to celebrate CTE Month in variety of ways, one of which includes providing accessible and easily adaptable tools for schools and CTE organizations to use such as the 2016 CTE Month logo, a state-wide social media calendar, and a variety of proclamations from FBLA, FCCLA, FFA and SkillsUSA declaring February CTE Month. They also have support from Tony Evers, the State Superintendent, who authored an editorial discussing the importance of CTE in Wisconsin.

Maryland also supplied a ton of resources to their state network including a sample news release, template to create a student profile, CTE Month certificate and a public service announcement. Additionally, they suggested ways to acknowledge CTE Month at both the high school and middle school levels.

While students and educators are clear audiences to engage, Maryland is also acknowledging the value of school counselors as partners in promoting CTE, and invited school counselors across the state to participate in a free webinar sponsored by Georgetown Center on Education and the Workforce called, “What Counselors Should Know about 21st Century Competencies.”

Missouri is utilizing the radio to get their CTE message across, by launching 30 second radio spots running in large, medium and small markets throughout the month to provide the general public with more information about CTE.

In Michigan, all Department of Education employees were asked to use the Learning that works for Michigan logo in their e-mail signatures. You can join the campaign and receive your own state-specific Learning that works logo here.

Recognizing & Honoring Success

CTE Month is not only about raising awareness, but also celebrating the successes of all that it takes to makes a CTE program great.

Oklahoma is honoring the contributions made by CTE teachers by distributing a hardcopy booklet, which was given to legislators at the Capital during CTSO day on February 2. A digital version is featured on Oklahoma Horizon, a weekly television show’s website, and throughout their social media.

Pennsylvania is partnering with the Pennsylvania Association of Career and Technical Administrators to recognize each of the student organizations at a celebratory dinner for CTSO students and Pennsylvania legislators. Additionally, award recipients of the state’s newest awards program –  the Career and Technical Education Excellence Award, which recognizes high schools and career and technical centers where 75 percent of students have achieved advanced technical assessments – will also be in attendance.

Let us know what you are doing for CTE Month by emailing, or tagging us in your Twitters posts @CTEWorks.

Katie Fitzgerald, Communications Associate  

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