Posts Tagged ‘Social Media’

5 Steps to Refresh Career Technical Education Program Recruitment Plans This Summer 

Thursday, June 10th, 2021

The impending summer season is a great time for state and local Career Technical Education (CTE) leaders to take a step back and evaluate how existing recruitment plans and practices reach each learner and family to achieve an effective and equitable recruitment process.

As conversations continue about potential national investments in the career preparation ecosystem, it is essential that communications about CTE align with what matters most to families in their education, and address in detail the opportunities provided through CTE to meet those needs. Recruitment processes and communications must also address lingering stigmas, lack of knowledge and systemic barriers that have prevented learners of color, learners experiencing low income and other historically marginalized populations from participating in and fully benefiting from the potential of CTE programs. 

Today, Advance CTE released a second round of tools to help state and local CTE leaders implement updated communications research released in April 2021 on tested messages and messengers for CTE that resonate with learners and families. The research also details equity considerations and message tailoring for Black and Latinx families and families experiencing low income so that each learner feels welcomed, supported and has the means to succeed in CTE programs. 

Developing and  executing a recruitment plan can seem like a big undertaking, but Advance CTE is here with simple steps to help you get started. 

Here are five easy ways to put this research into action this summer using messages and tools from Advance CTE: 

  1. Learn the key messages that resonate with families and learners about CTE, and message tailoring considerations to reach Black and Latinx families and families experiencing low income. Our core messages resource provides three top messages for all audiences and additional messages for historically  marginalized populations. 
  2. Evaluate your current communications tools, including newsletters, digital media, website and printed materials. Do the materials include these tested messages? Have steps been taken to remove barriers to each family accessing and fully understanding information about CTE programs? Our messaging card provides a starting point for effective use of messages. 
  3. Inform your colleagues about key messages, and develop a plan of action to share these messages with stakeholders to ensure consistent communication both during and after CTE recruitment season. Our newly updated communications advocacy guide provides five keys to success and a step-by-step process to develop a plan.  Advance CTE has created a ready-made slide deck and talking points that make it easy to share these findings in a 20 minute presentation.
  4. Engage your ambassadors and trusted sources to receive feedback about current recruitment practices and communications materials.  Advance CTE’s newly updated parent engagement tool provides seven steps and assessments to evaluate current practices and fully leverage your team and ambassadors in the recruitment process.
  5. Reintroduce the value and impact of CTE to families through digital media this summer as you make plans to align messaging and equitable outreach across all communication channels. Advance CTE’s social media guide and ready-to-use graphics assist leaders in navigating the differences among digital platforms and keep messages about the impact of CTE front-of-mind for families this summer.

 

Visit our Engaging Families and Learners web page for the full research report and list of communication and implementation resources. Visit Advance CTE’s Learning that Works Resource Center for additional resources on communication, career advisement and access and equity. 

Advance CTE is here to help leaders fully realize and leverage this research and their state and community. Email info@careertech.org with questions or to receive assistance in putting this research into action.

By Stacy Whitehouse in Communicating CTE, Uncategorized
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This Week in CTE

Friday, November 14th, 2014

TWEET OF THE WEEK
@AFTunion : Jobs like welding are not jobs “other people’s kids” have. They’re jobs with pride & dignity that’s the American dream -Pinchuk #ctesummit
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ARTICLE OF THE WEEK
DECA is challenging students from elementary school to college to come up with a unique use for a household item. The challenge, which launched November 12th, will end November 20th. All submissions should be entered through YouTube.
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RESOURCE OF THE WEEK
O*NET Interest Profiler, sponsored by the U.S. Department of Labor, helps individuals identify their CTE interests and provides information on how those interests can be translated into jobs.
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RESEARCH REPORT OF THE WEEK
A variety of institutions, organizations and Foundations convened a committee of experts to learn more about the health, safety and well-being of adults ages 18-26. The resulting report, Investing in the Health and Well-Being of Young Adults, provides guidance for policy makers, program leaders, non profits, businesses and communities on developing programs and policies to improve young adult well-being.
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WEBINAR OF THE WEEK
Did you miss the National Alliance for Partnerships in Equity webinar, Engage Students to Pursue STEM and Trades Careers: Next Steps after Vermont’s Women Can Do Conference, a Student Event? Not to worry, you can learn more about how to encourage women and girls to pursue STEM education and careers from both national and state perspectives through the archived webinar.
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Katie Fitzgerald, Communications Associate 

By Kate Blosveren Kreamer in News, Publications, Research, Resources, Webinars
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