Many are the times I have found myself handing over a business card or describing this corner of the education world and received in answer a blank stare and three confused letters: “CTE?”

For all of the vibrancy of modern Career Technical Education, public perception often lags reality – sometimes by decades. As CTE advocates, it is crucial that we be able to present a cogent picture of what CTE looks like today, where it is going and why it is so crucially important to our educational and economic future.

This session is designed to teach attendees strategies to overcome the knowledge gap that persists among all stakeholders – parents, educators, policymakers and more – about where CTE stands and where it is going. It will also contain a brief overview of the Learning that Works for America campaign – seeking to establish a national brand for high-quality CTE with myriad case-making resources and access to a wide-ranging network.

Want to coordinate communications with your colleagues? Or learn tips and tricks to making a lasting impression? Join us on 6/17/2014 at 8:45 a.m. in Courtroom K at the Achieving Excellence Institute!

Evan Williamson, Communications Associate

This entry was posted on Friday, June 13th, 2014 at 7:21 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.