BROUGHT TO YOU BY
National Association of State Directors of Career
Technical Education Consortium (NASDCTEc)

Virginia Shares Plan for Promoting CTE: Learning that works for America™ Throughout the State

January 26th, 2012

In NASDCTEc’s campaign to promote Career Technical Education (CTE), it provides many advocacy tools to help states address key challenges–from workforce development to student achievement, from economic vitality to global competitiveness. Virginia is taking this campaign to heart by maximizing its efforts in sharing this important message by using the CTE: Learning that works for America™ logos in their advocacy efforts throughout the state.

At this point, over 43 states have signed on to use the CTE brand logo, brand theme and brand messaging in their communications. In an interview with State Director Lolita Hall (pictured), Virginia’s process for embracing use of the CTE Branding materials was shared, with the intent that it could help other states as they map out their use of the logos statewide.

After the CTE: Learning that works for America™ initiative was unveiled at the NASDCTEc 2011 Spring Meeting, the Virginia state staff held a meeting and created a thoughtful plan to promote this initiative, using care in how it would be rolled out, keeping the following tenets in mind:

  • Consistent usage and vigilant stewardship of the CTE brand are critical to effectively establish the brand
  • For third party users (district and up), by signing the user’s agreement—and by using the CTE brand in the ways outlined in the CTE User’s Guidelines—you are helping to create awareness and recognition for CTE that enhances its leadership position among key target audiences
  • This is not just about proper usage of a logo. It’s about what the CTE brand represents and how CTE is positioned for leadership in addressing key issues facing our nation. You play an important role in this national CTE initiative, and your use of the CTE brand assets is a clear and visible endorsement of this initiative

Ms. Hall noted that the group wanted to acknowledge that use of the logo represented more than ‘just a logo’, but was a reflection of their culture, with a projection of an image exemplifying quality and high standards…that the initiative process in Virginia should have a deep quality and meaning. So, the group developed a plan, detailing how best to post the initiative on the state Web site, for starters. The public relations staff was included in the process, with state staff asking for advice on how best to use the logo. Virginia was thoughtful about how to get state programs and groups to sign on, always keeping the tenets in mind. The group’s mindset was to slow down and think about what the logo means.

The initiative spread in a methodical fashion –

  • Logos were used in state-level PowerPoints at first – so a visual of the logo was quietly used in quality documents, creating familiarity;
  • The logos positioned strategically in the Trailblazers newsletter and access information in the Trailblazers blog (both professional development resources for CTE in Virginia)
    and the Career and Technical Education News, November 2011 issue; and
  • Included in the CTE Resource Center Web site was a message on how to access the CTE: Learning that works for America™ resources

Ms. Hall said that the logo “was introduced slowly, and put on quality work – to emphasize that the logo is associated with quality. “

CTE State Directors have the discretion of allowing third parties to use the state logo, which adds an extra step for states to approve or deny requests. The other choice for State Directors is to allow for third parties, once the user agreement form is submitted, to begin using the logos immediately. Virginia opted to vet all third-party user agreements, and created a validation process to streamline this operation, dedicating a staff member to vet the agreements and notify NASDCTEc of all approvals. Third-party approval is often used by states to find out who is requesting and utilizing the logos at the sub-state level.

Virginia is truly supporting the CTE vision, the CTE brand, and the CTE brand promise as representing the value proposition that CTE is “Learning that works for America.” We applaud you!

For more information on Virginia’s CTE: Learning that works for America™ logo and branding dissemination process, please contact Margaret Watson at [email protected]

Ramona Schescke, Member Services Manager

New NASDCTEc Resource: Business & Industry One-Pagers

July 20th, 2011

Business and industry are key stakeholders in and contributors to Career Technical Education (CTE) – their consistent involvement and regular input is critical to providing CTE students with relevant knowledge, experiences and employment opportunities. Likewise, CTE students are also crucial to business and industry, providing their employers with a steady stream of highly knowledgeable and skilled workers. Therefore, NASDCTEc’s latest one-pagers are geared toward the cooperative relationship between CTE and business and industry that greatly benefits both entities in addition to stimulating the economy.

The three one-pagers can be accessed through NASDCTEc’s Advocacy Tools webpage under “Business & Industry Involvement.” The topics of the one-pagers are:

• “Why Business and Industry Support CTE”
• “Data Sheets: CTE Leads to College and Careers”
• “Cuts to CTE: A Problem for Business and Industry”

Please feel free to use these tools as a resource for your business and industry partners or in your advocacy efforts with your Members of Congress.

For more information, please contact Kara Herbertson, Education Policy Analyst, at [email protected]

New NASDCTEc Resource: Perkins Funding Table for FY 1991-2011

July 5th, 2011

Take a look at the latest resource from NASDCTEc to learn about changes in federal funding for Career Technical Education (CTE) over the last two decades. Funding levels for Basic State Grants, National Programs and Tech Prep are listed in addition to total appropriations for each fiscal year from 1991 through 2011.

To view the document, please click: Federal Appropriations for Career Technical Education: Fiscal Year 1991-2011.

NASDCTEc Releases New Issue Brief on Progressive State CTE Legislation

June 30th, 2011

The National Association of State Directors of Career Technical Education Consortium (NASDCTEc) released today the fourth in a series of five issue briefs that address the five principles of the new vision for CTE.

The issue brief, Building Comprehensive Programs of Study through Progressive State Career Technical Education Legislation, addresses the fourth principle statement in the vision: “CTE is delivered through comprehensive programs of study aligned to the National Career Clusters Framework.” The brief highlights efforts in Arizona and Georgia to craft state policy and practice to implement effective programs of study aligned to the National Career Clusters Framework.

Please join us this afternoon at 3:00 p.m. ET for a webinar that corresponds with this brief.

NASDCTEc unveils new www.careertech.org

June 24th, 2011

NASDCTEc unveiled this week its new Web site, which will serve as resource for all advocates of CTE – from administrators, to educators, to partners. The new Web site combines NASDCTEc member resources, Career Clusters™ and many resources to help those who want to learn about and support CTE. At www.careertech.org, you can:

• Access CTE brand assets
• Generate reports and analysis
• Order Career Clusters™ and CTE materials online
• Subscribe to the NASDCTEc blog
• Obtain research, white papers and CTE backgrounders

To get to the really good stuff, you must use your Member Login!
Many of the robust reports, functionality and resources on the new Web site are available only to NASDCTEc members. Additionally, discounts on events—as well as access to the new CTE logo (both national and state versions) will be available only through the Member Login portal.

In order to access these member benefits, you will need to use the Member Login feature. Here’s how it works:

1. Go to www.careertech.org
2. Click on the green “Members” box in the upper right of the home page
3. When the Member Login page appears:

• Enter your Username (your first initial and full last name, all one word, all lower case)
• Enter Password: cte123
• Click “Log In”

4. Select “Member Resources” on the following screen and click on “Continue”
5. Select from the variety of options and resources available on the right-hand menu—and start exploring!

Learn more about the exclusive members-only webinar

Who: NASDCTEc Members

What: Webinar for Members-Only New Website Orientation

When: Wednesday, June 29, 3 p.m. – 3:45 p.m. Eastern

Why: NASDCTEc launches a robust website that will help members stay informed, engaged and mobilized to advocate for CTE.

NASDCTEc recently unveiled its brand new website. Not only does this site have a new look that reflects the look of our CTE: Learning That Works for America brand, it offers a range of completely new features and resources. The site is rich with members-only searchable databases, products limited to our members, and up-to-date news feeds to keep members informed about the policy world. This site will be a powerful new tool in which members will communicate and obtain valuable information and resources so they can serve as strong advocates for CTE and the organization. We highly encourage everyone to participate.
Register for this members-only webinar

A Look Inside: A Synopsis of CTE Trends

December 9th, 2010

Earlier this fall, NASDCTEc hosted a webinar highlighting the recent trends seen in CTE governance, teacher shortages, funding and Career Clusters implementation, based on results collected and analyzed from the 2010 State Profile Survey. We are now happy to announce the release of A Look Inside: A Synopsis of CTE Trends, a four-part series analyzing state CTE data and initiatives:

Each section within the series provides a closer look and a better understanding of the structure and trends within CTE. While states are grappling with how to plan for the future in this uncertain economic climate, this series can help provide insights into the movement of CTE throughout the United States.

Webinar Recording Now Available for CTE: Up to the Challenge

November 17th, 2010

Did you miss the November 16 NASDCTEc webinar CTE: Up to the Challenge, Preparing Students to be College and Career Ready?  The recording is now available. The National Association of State Directors of Career Technical Education Consortium (NASDCTEc), Association for Career and Technical Education (ACTE), and P21 highlight the demand for skills in the global economy and the ways in which educators can meet this demand by drawing on both career technical education (CTE) and 21st century skills. The groups recently released a joint report, Up to the Challenge, which describes how fusing the four Cs (critical thinking and problem solving, collaboration, communication and creativity and innovation) and CTE can make college- and career-readiness a reality for every student.

Web Portal Breaking College Access Barriers

July 26th, 2010

As more students are deciding to continue their education at postsecondary institutions, the need for financial aid continues to increase. There are numerous ways for students to obtain financial aid ranging from federal, state, and local loans and grants, as well as private scholarship funds.

Understanding the need for more resources, the state of Alabama, through the use of the federal College Access Challenge Grant (CACG), has created a website that gives parents and students access to Free Application for Federal Student Aid (FASFA) resources. The website, www.alcareerinfo.org, provides information for students to plan for the future, for parents to help their child plan for success and for educators to help guide stALCAREERINFO Websiteudent achievement.

Other information that can be found at this website includes:

  • Information on completing the FASFA form
  • Student Career Interest Inventories
  • Copies of the Alabama Success Guides
  • Videos from On The Job TV
  • Career Discovery activities
  • FAFSA tutorials
  • Financial literacy resources
  • Links to eCampusTours.com, Scholarships.com, Studentaid.ed.gov, College.gov, and much more.

This information is pertinent to CTE students who wish to further their education as there are numerous financial aid and scholarship opportunities specifically for those enrolled in CTE programs. To learn more about this website and the opportunities it provides please visit the website at www.alcareerinfo.org.

Register for “Already at the Top: CTE Programs Show Positive Impact on Student Achievement” NASDCTEc Webinar

May 14th, 2010

Register now for the NASDCTEc webinar Already At the Top: CTE Programs Show Positive Impact on Student Achievement

When: Friday, May 28, 2010 3 PM-4 PM Eastern time.   Event number: 205 969 218      Register for this webinar at: https://ciscosales.webex.com/ciscosales/onstage/g.php?d=205969218&t=a

A string of changes in global competition, demographics, as well as our collective conscience, require we ensure that every student in the United States is prepared for success. Hence, education systems are aiming to address these changes through school improvement efforts. At the federal level, the Obama Administration is incentivizing sweeping changes in four specific areas through its Race to the Top Fund. While a large-scale reform movement is still in its infancy, potential program and school models can be found in career technical education (CTE), which has led school improvement strategies linked to student achievement in rural, urban and suburban areas. This webinar expands on a NASDCTEc three-part issue brief series.

Webinar to Focus on Common Core Standards

May 11th, 2010

NASDCTEc Webinar: CTE and Common Core Standards

We all know that today’s jobs require different skills, our society is more mobile than ever, and we need to remain globally competitive.

Gene Wilhoit, Executive Director of the Council of Chief State School Officers, and Dane Linn, Director, Education Division of the National Governor’s Association Center for Best Practices, will share a way to address these challenges:  for states to adopt common core standards. When common core standards are combined with career technical education, students are prepared to succeed in college and work, where their expectations are consistent across states, and stakeholders such as parents, educators are provided with clear focused guideposts.

Attendees: registration now   When: May 27 at 3 p.m. Eastern time

Event number is: 204 936 185 Password is: core 

This event will be recorded and available on our website after the webinar.

An additional resource to this webinar is NASDCTE’s one-pager, “CTE and Common Core Standards”, now available at www.careertech.org/show/publications.

 

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