Learner Engagement « Advance CTE Blog

5 Tips to Create Year-Long Impact Through CTE Month

Thursday, January 12th, 2023

February 1 marks the start of Career Technical Education (CTE) Month, a national celebration of the impact of CTE on learners, families, educators, our workforce and our communities. It is a critical opportunity to conduct communications and outreach to introduce CTE to audiences who may not be aware of it or may have historical stigmas about its value. In doing so, you can cultivate more diverse interest in your programs and cultivate new CTE champions.

We asked states what they already have planned, and these were some of their responses.

Here are five tips to help you push the limits and maximize your CTE Month Activities to create impact not just in February but all year long:

Tip 1: Use Your Activities to Tell A Story

Your CTE Month activities should be designed to advance your top legislative, strategic plan and programmatic goals. Consider who is invited to your events, who is featured as speakers and what materials should be shared. Combine your top quantitative outcomes with impactful stories from CTE stakeholders to proactively address stigmas or opposition to your goals and reach audiences needed to advance these goals.

Tip 2: Choose Impact over Quantity

We know staff capacity is limited. Therefore, it is important that work invested in your CTE Month events and activities are not done just only of tradition, but also because they are impactful in advancing goals and reaching your target audience.

Here are some questions to ask: What audiences do you need to reach during CTE Month? Do your current activities equitably reach those audiences? Do your activities reach new audiences?

Tip 3: Be Intentional About Who You Spotlight

Equity and access should be embedded in all CTE Month activities. Consider whether the visual representation, wording used, languages and formats allow your intended audiences to fully know about and participate in the activities.

Additionally, consider whether all audiences are represented in your events, and if there are specific voices you need to add to your table. Perhaps you have an event for all employers, but are there employers with internship or placement programs supporting special populations that you should target to connect to current work? would it be more impactful to engage specifically with employers with existing programs to support learners transitioning out of foster care or learners with disabilities?

Tip 4: Activate your CTE Champions

You don’t have to do all CTE Month activities yourself! Consider how your existing champions across policymakers, educators, employers, etc. can hold their own events, leverage existing events to highlight CTE, and/or make introductions to bring new CTE champions to the table. This is particularly important to closing representation gaps in your programs or garnering support for legislative or policy initiatives.

Tip 5: Make CTE Month Year Round!

Make sure your events aren’t a one-time impact! If some of these tips are causing you to reevaluate your current activities, consider if there are adjustments or new events that can be held throughout the remainder of 2023 to make CTE a larger story that builds toward advancing your goals and initiatives.

Use Advance CTE’s communication and advocacy resources to reach families, employers and policymakers:

Stacy Whitehouse, Communications Manager

By Jodi Langellotti in Uncategorized
Tags: CTE Month, Learner Engagement, Social Media, Stakeholder engagement

New Resource: Elevating Family Voice in Career Pathways

Wednesday, October 5th, 2022

Without Limits: A Shared Vision for the Future of Career Technical Education (CTE Without Limits) calls on leaders to ensure that each learner feels welcome in, is supported by and has the means to succeed in the career preparation ecosystem. One avenue Advance CTE is utilizing to realize this vision is the New Skills ready network, a JPMorgan Chase & Co. funded initiative which draws on cross-sector partnerships in six cities composed of state, regional and local partners. Building flexible and responsive career pathways systems at each level requires leaders to provide meaningful and ongoing mechanisms for elevating learner voice, and the voices of learners’ families and communities, to share their unique experiences and have direct and ongoing input into the design and delivery of career pathways.

As state leaders continue to assess and adjust program throughout the career pathways continuum, including CTE, steps should be taken too identify the full scope of institutional barriers in policies and programs, develop learner-centric programs and interventions and build trust with marginalized learners and communities to ensure their voices and perspectives are brought to the forefront of decisions.

In support of this effort, Advance CTE’s new brief, Elevating Family Voice in Career Pathways, includes five strategies as well as actions, tools and resources leaders can leverage to effectively and meaningfully engage families in every stage of career pathways development.

This resource details the challenges and opportunities associated with family engagement and provides promising approaches to comprehensive family engagement practices. Some examples of promising approaches and strategies that are meaningfully engaging families include:

A New York school district is adopting an asset-based approach to family engagement by mitigating the challenges faced by families that hinder their engagement with the school system. The Sherburne-Earlville Central School District implemented initiatives aimed at collectively responding to the economic deprivation experienced by families the district served. The superintendent collected information from parents and families to understand their challenges and provided financial resources to ease their financial burdens. The district built trusting relationships with families and leveraged their engagement to inform the development of programs available to learners. As states remedy the barriers to meaningful engagement with families, leveraging similar practices to ensure families of all backgrounds have the access and opportunities to engage with leadership to elevate their voices, experiences and expertise of supporting their learners can be successful.
School districts in Indiana and Washington are establishing family engagement as a system-level priority by integrating family engagement as commitments in their equity agendas. Indianapolis Public Schools and Highline Public Schools have equity policies that guide the strategic direction for the districts’ efforts to reduce and dismantle inequities. The policies signal a district-wide commitment to equity, including recognizing the value and importance of family engagement to learner success. Both districts leverage family advisory groups and other engagement series that provide meaningful feedback to district leadership. As state leaders prioritize family engagement, embedding the priority in policy will ensure the practices continue regardless of shifts in personnel. States can ensure family engagement remains a priority throughout systems and achieve engagement goals with families with clear and actionable priorities that signal to the community their commitment to elevating family inclusion.
The Denver, Colorado, New Skills ready network site lead organization, The Attainment Network, is building capacity for family engagement. The intermediary organization supports Colorado’s career pathway ecosystem in meaningful community and family engagement by developing comprehensive learner and family engagement strategies including a community of practice to help identify barriers to success and inform decisions around policies and programs. With strategic collaboration, states can leverage their partners to embed family engagement in every stage of career pathway development to ensure equity and provide meaningful and ongoing mechanisms to elevate family, learner and community input.

Read about more promising examples and five implementation strategies in Elevating Family Voice in Career Pathways For more resources on developing high-quality career pathways, please visit the New Skills ready network series page in the Learning that Works Resource Center .

Haley Wing, Senior Policy Associate

By Stacy Whitehouse in Publications
Tags: career pathways, Colorado, Indiana, Learner Engagement, learner voice, New Skills ready network, New York, Washington State

Top Recommendations from Coalition for Career Development Center’s Inaugural Report to Improve State Career Readiness

Thursday, August 11th, 2022

In May, the Coalition for Career Development Center released the first annual The Condition of Career Readiness in the United States. The 129-page report evaluates key states’ career readiness policies, investments and outcomes across all 50 states, including personalized career and academic plans (PCAP), funding, curriculums, accountability, and Career Technical Education (CTE) program outcomes. Accompanying the report is an interactive national map that links available PCAP resources, work-based learning (WBL) toolkits, Perkins V plans, social-emotional learning (SEL) toolkits and ESSA plans for each state to allow state leaders to assess and enhance their career readiness systems

The report finds that “[to] become a Career Ready Nation we all have work to do. And, cost-effective solutions and strategies used by many states or regions within states offer a way forward.” As a 50-state landscape of key components of career readiness, this report gives state Career Technical Education (CTE) leaders valuable findings and guidance to better align and interconnect career readiness systems that are responsive to the needs of each learner across their entire career journey.

Here are several recommendations and state highlights that state CTE leaders can consider to make that alignment possible;

Recommendation 1: Expand Post-School Outcome Data

For postsecondary CTE concentrators, the report finds that 40 states are placing 70 percent or more of secondary learners into postsecondary training and education, military or employment after high school graduation. Only three states, however, are placing 70 percent or more of all high school graduates into either a two-year or four-year postsecondary training or education program. The report recommends expanding post-school data points as well as counting military service and employment as post-school outcomes for learners.
Kansas, in addition to assessing advanced social-emotional learning (SEL) skills that serve as high-demand employability skills, creates an annual report that provides high schools with information on the average percentage of students that complete career interest surveys; write postsecondary goals and post-secondary plan; and complete portfolio tracking for internship records, dual course credit; certifications and applications to postsecondary education.

Recommendation 2: Identify Engagement Strategies for Learners Ages 16 to 19

47 states were found to be connecting more than 90 percent of their youth population aged 16 to 19 to education, training programs, or employment. However, only five states reported that more than 90% of their young adults aged 20 to 24 are connected to education, training programs, or employment. The report recommended that longitudinal data systems be designed to determine whether and when young adults become disconnected.
The 16+ DataHub, managed by Scotland’s Careers Services, integrates data from a range of sources including education, workforce, and health and human services. Once identified, Careers Services deploys a career counselor to reconnect them to education, training, and employment opportunities.

Recommendation 3: Invest in PCAP

While 30 states offer high-quality career readiness policies, referred to as personalized career and academic plans (PCAP), the report highlights the need to improve alignment through cross-sector teams. Specifically, the report recommends leveraging federal and state funds to support the adoption and quality implementation of PCAPs or other career planning processes by schools, youth-serving organizations and higher education institutions. Additionally, cross-sector teams should focus on aligning PCAP with the state’s education, workforce development, wellness, and career readiness policies, resources and initiatives.
The Delaware Pathways initiative is a cross-sector-created team of diverse stakeholders who established a common vision and language for linking their PCAP (referred to as Student Success Planning) with CTE, SEL, and work-based learning initiatives in a manner that seeks to increase access for all learners. Advance CTE featured Delaware Pathways in a recent brief on braiding funding in career pathways design.

Recommendation 4: Increase Access to Work-based Learning Opportunities

Wage and employment opportunities increase when youth have career conversations and experiences. The report finds that 29 states identified work-based learning as an important element in their Perkins V plans. However, fewer than ten states name specific plans to enact or expand key work-based policy areas. The report recommends providing statewide infrastructure to support implementation; using state and federal funding incentives to encourage industry/business participation and communication systems that enable stakeholders to access and participate in work-based learning and leveraging intermediaries to provide capacity for state-wide work-based learning implementation infrastructure is an effective solution.
Iowa established a network of 15 regional intermediaries through its community college system which connects industry partners and the education system to offer relevant, work-based learning activities to learners. This work was highlighted in an Advance CTE webinar earlier this year.

Recommendation 5: Invest in Career Advising

High schools in just 28 states are meeting the American School Counseling Association’s recommended school counselor to student ratio of 250:1. To further this progress, the report calls for more investment in career readiness for elementary and middle school learners and emphasizes exposure can make a difference in aiding learners to select the best career pathway.
PBS Kids has created programs for learners ages three to six to give them the opportunity to see themselves reflected in various careers regardless of race, disability, or gender. Cajon Valley Union School District’s World of Work Initiative focuses on supporting children from lower income and racially diverse communities to build confidence through mentorship and career exposure.

The extensive report includes sources cited from several publications in Advance CTE’s Learning that Works Resource Center (specific references can be found starting on page 119.)

Brice Thomas, Policy Associate

By Stacy Whitehouse in Resources
Tags: Career Advisement, career readiness, Delaware, ICAP, Intermediaries, Iowa, kansas, Learner Engagement, student outcomes, work-based learning

New Skills ready network Site Highlight Blog: Columbus, Ohio Learner and Family Engagement

Thursday, December 9th, 2021

In 2020, JPMorgan Chase & Co. launched the New Skills ready network across six U.S. sites to improve student completion of high-quality career pathways with a focus on collaboration and equity. As a national partner in the New Skills ready network, Advance CTE strives to elevate the role of state capacity and resources in advancing project priorities and gain a unique perspective on promising practices to strengthen state-local partnerships across the country.

This blog series highlights innovative tools and initiatives produced across the six sites that advance the initiative’s four key priorities and serve as a guide for state leaders in their work to create cohesive, flexible and responsive career pathways.

Policy Associate Dan Hinderliter interviewed Donna Marbury, Director of Client Services for Warhol and WALL ST, a full-service marketing firm that serves as a consultant for the Columbus New Skills ready network site and has partnered on multiple initiatives with Columbus City Schools. This post will highlight the site’s work in elevating learner voice to market career pathways to families.

Background

Career pathways in Columbus City Schools provide the opportunity for high school learners to access high quality career technical education, and are open to all juniors and seniors. Dozens of courses are offered through eleven pathway programs split between two locations, Columbus Downtown High School and Fort Hayes Career Center. Through the New Skills ready network, the Columbus project team is prioritizing improving rigor and quality specifically in the areas of health sciences and information technology. Postsecondary partners Columbus State Community College and The Ohio State University are also reviewing quality pathways in this area to ensure seamless transition and alignment for learners in and between educational institutions.

Purpose and Components

One of Columbus’ project focuses is creating messaging and materials to more effectively communicate the opportunities and benefits of career pathways to learners and families. The strategy focused on direct outreach to students and families through polling, focus groups and co-design sessions. Marbury emphasized that this strategy is rooted in creating communications “not for, but with the end user” to ensure materials meet both learners’ and families’ needs in how they digest and receive information.

This engagement began with focus groups of families and learners in the eighth and tenth grades, both those who are interested in and not interested in participating in career pathways in Columbus City Schools. Focus groups were also held with administrators, counselors and internship coordinators who were identified as key “translators” between student needs and goals and family perceptions and expectations for their students

Marbury acknowledged that it was difficult to reach families due to work schedules, communication needs, and the challenges of connecting virtually, and as a result, a post-focus group survey was targeted specifically to parents to determine communication preferences to better align future engagement.

Active Listening through Learner Feedback Loops

Columbus’ strategy integrates learner input beyond one-time focus groups, and Marbury emphasized that it is clear through their work so far that learners want to be involved in the entire process. Design workshops were held to allow a sub-set of learners involved in the focus groups to provide feedback on initial drafts of graphics and messaging. Future quarterly check-ins will engage this group in testing subsequent versions of the messaging and materials.

Learner feedback on the updated materials has helped to reach diverse groups of students and achieve authenticity through messaging that is easily understood and able to be easily acted upon; photography that aligns with East African and Latinx representation in Columbus communities, and in formats such as memes and videos that match popular means for learners to access information.

“Learners want to be involved in these projects. If they are interested in a career pathway, they want to feel empowered to talk about it, and we need to make it easy for them to do so.” – Donna Marbury, Director of Client Services, Warhol and WALL St.

The updated communication tools are one piece of a larger plan to design and communicate career pathways more clearly to families and learners so that each learner’s academic plans are aligned to their career goals starting as early as middle school.

Lessons Learned

Marbury elevated that the choice to participate in a career pathway in Columbus can be an emotional decision because it often requires the learner to leave their home school environment to attend one of Columbus’ career technical high schools. The communications to students and families must address this and highlight the benefits to students now and in the future. She also shared that the opportunity for hands-on learning experiences and the involvement of pathway alumni, particularly those from historically underrepresented populations, strongly resonated with learners. Finally, she emphasized the importance of involving learners and families at not just the beginning but across the entire project cycle of materials development to ensure the end product reflects the needs of the targeted audience.

For more information about initiatives being pursued by Columbus and the five other sites that are part of the New Skills ready network, view Advance CTE’s Year One snapshots. Additionally, Advance CTE’s recently released learner voice toolkit provides actionable resources, guidance and tools to ensure CTE learner voices are elevated and heard for the improvement of CTE policies and practices

Stacy Whitehouse, Senior Associate Communications and State Engagement

By Brittany Cannady in Resources
Tags: career pathways, Learner Engagement, learner voice, New Skills ready network, Ohio

Posts Tagged ‘Learner Engagement’

New Resource: Elevating Family Voice in Career Pathways

Top Recommendations from Coalition for Career Development Center’s Inaugural Report to Improve State Career Readiness

New Skills ready network Site Highlight Blog: Columbus, Ohio Learner and Family Engagement

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