Rediscovering the American Dream

April 5th, 2019

This post is written by NCCER, a Platinum Level sponsor of the 2019 Advance CTE Spring Meeting.

Somewhere along the way, we have lost sight of what the American Dream is.  We’ve begun equating success with a career path only achieved through a four-year academic degree or higher.

Our workforce has suffered from this mentality of only valuing the so-called “white-collar” professionals in our economy. We are facing workforce shortages of skilled workers that will only increase as seasoned Baby Boomers retire.

What can we do to change this? One key to transforming our workforce development system is these three numbers: One. Two. Seven.

Only one job out of ten requires a master’s degree or higher. Two out of ten need a bachelor’s degree. And the remaining seven? These only need an associate degree, certification, craft training or credential.

Our current perception of what a successful career is only focused on 30 percent of jobs. Skilled professions, those that call for certifications, credentials, on-the-job training, often face three misconceptions: They are not lucrative. They are low or middle-skilled. They are dead-end jobs.

Let’s bust these three common misconceptions, particularly in the construction field.

1. Not lucrative.

 

 

A popular misconception is that “most well-paying jobs require (at least) a college degree, and getting one of those requires a significant portion of young people to essentially forego owning their own home (part of the much venerated ‘American Dream’) for years and years.” In fact, well-paying jobs are readily available and don’t require sacrificing the typical physical representations of success. Cameron Campbell, millwright, and Josh Chavers, welder, share how they’ve been able to afford brand-new trucks, homes and vacations because of the opportunities they’ve found.

Often overlooked, the construction industry provides sustainable and lucrative careers, like Cameron and Josh’s. CareerBuilder and Indeed both listed construction positions as some of the best jobs to get ahead in 2018. The industry is estimated to need 1.4 million skilled craft professionals by 2022, and with 41 percent of the current construction workforce set to retire by 2031, opportunities are only growing.

In fact, multiple careers in construction make a national average salary (without overtime, per diem or incentives) over $65,000 and do not require a four-year degree: boilermaker, mobile crane operator, millwright, industrial electrician, and welder, just to name a few.

2. Low or middle-skilled.

 

 

Forty-six percent of U.S. employers are having a difficult time hiring because they can’t find the skills they actually need in the workforce.

Despite offering great salaries, many of the most in-demand jobs are not only ignored but rarely shared as viable options or are only presented as ‘if you can’t succeed in the academic world’ jobs. These careers are made fun of in TV shows — remember the SNL skit poking fun at project managers? Or construction workers only shown as digging ditches? They paint a picture of jobs that people only pick when they can’t find anything else. But let’s take a minute to consider the skills a career — and not just a job — in construction really entails.    

Pipefitters calculate as many, if not more, mathematical equations in a typical workday than an engineer. Welders have to make sure their welds can hold up beams that support tons of weight — and I literally mean tons as a measurement and not figuratively. Electricians have to understand complicated systems and electrical components, as well as stay up-to-date on national, state and local codes.  

Blue-collar and white-collar careers remain pitted against one another, and a path toward a blue-collar career is undoubtedly portrayed as the less desirable choice. If you have ever tried to construct, install or repair any number of complicated projects in or on your own home, you know that highly trained professionals are anything but replaceable. Instead, they are essential to the longevity and functionality of the places that mean the most to us. These misguided terms used to describe craft professionals fail to represent the rigorous training, credentials, professionalism and strong work ethic belonging to the individual underneath the hard hat. By referring to them as anything other than highly skilled professionals, we are ultimately devaluing the work they do and decreasing the appeal of entering these careers.  

 

3. Dead-end jobs.

 

Performance-driven jobs put workers in charge of their career progression. A career as a craft professional has a lot of potential — to advance from entry level to fully trained to seasoned craft professional can take eight to 12 years, and leadership positions are entirely achievable, from management to CEO.

In fact, management jobs in the construction industry are going to be impacted even more severely by the Baby Boomers retiring, leaving the door wide open for craft professionals to expand their careers — 67 percent of the seasoned construction management is due to retire by 2031. Because construction is mostly performance-driven, you are the determining factor in how far you climb the ladder of success.

Boyd Worsham is a great example: Boyd started as an apprentice directly out of high school, worked his way up to become a journeyman carpenter, foreman, assistant superintendent, superintendent and finally the vice president of construction support for The Haskell Company and is now the president of an international education foundation, NCCER.

Ultimately, what do we want for our children and students? Do we want them to only focus on achieving an academic degree or would we rather see them find success on a path they may not have considered? Regardless if a four-year degree is required, we should want the next generation to find satisfaction, happiness and success in their field.

And construction workers are happy. The 2015 Best Industry Ranking Report published by TINYpulse surveyed more than 500 organizations and over 30,000 employees across 12 distinct industries and found that construction workers are the happiest employees.

Why wouldn’t they be? With lucrative careers and growth opportunities, craft professionals are not only successful but have pride in their chosen path. The world as we know it, from our hospitals and roads to our schools and houses, would not exist without the expertise of craft professionals. Let’s not discount career paths just because it may not fit our misguided idea of success, but rather rediscover the American Dream and encourage all options to be explored.

The “Career” Part of College and Career Readiness

April 5th, 2019

This post is written by ACT, a Gold Level sponsor of the 2019 Advance CTE Spring Meeting.

Success after high school looks different for everyone. Increasingly, however, that success rests on additional postsecondary education or training beyond a high school diploma. As we have heard many times before, students must be ready for both college and career after graduation. Yet, in order to get there, students need to be equipped with reliable information about their readiness for both– regardless of the post-high school path they choose to pursue. We also know that educators need that same information to address skills gaps, accurately measure student learning, and calibrate program improvements.

For 60 years, we at ACT have been studying what is most essential for education and workplace success. Recently we’ve looked more closely at our data for students who took both the ACT college admissions exam and ACT WorkKeys assessments—a set of foundational skill, work-based assessments that lead to the National Career Readiness Certificate. In comparing the research-based benchmarks for each assessment, we found that the foundational skills required for “college readiness” and “career readiness” are in fact equally rigorous and essential to student education and workplace success.

However, we also know that skills are used differently in educational settings compared to the world of work. For instance: on the ACT, we might assess a student’s ability to read and understand a passage from Shakespeare. Yet with our WorkKeys assessments, we are measuring something different—how a student makes use of that reading skill and applies it in order to solve a workplace problem. In other words, measures of career readiness must include not only essential academic skills but also how those skills are applied in the context of a work environment in order to truly measure the “career readiness” of students.

For anyone who has spent time inside a CTE classroom, this is not a revelation. What students learn in school should prepare them to succeed in further education, in career, and in life. The extensive research foundation for our assessment solutions, based on actual workplace and postsecondary outcome data, further underscore this important point.    

As states endeavor to reexamine their CTE systems and implement new state and federal laws, it will be increasingly important to integrate college and career readiness benchmarks—like those found in the ACT and WorkKeys— to ensure that students are able to make successful transitions to life after high school. By leveraging the ACT work readiness system, students of all ages are able to certify their foundational skills and understand with confidence the relevance of those skills to a host of career pathways.   

Through research like this and through making such benchmark data freely available to practitioners on our website, ACT is doing its best to support CTE leaders and practitioners in meeting the goal of providing high-quality CTE programs and ensuring that all students are on the pathway to college AND career success after high school.

For more information and the full ACT Readiness Framework, please visit:

http://www.act.org/content/dam/act/unsecured/documents/Ready-for-What-May-2018.pdf

ACT Career Pathway Benchmarks (published in 2015 and will be updated in fall 2019 for all 16 Career Clusters): https://www.act.org/content/dam/act/unsecured/documents/CareerReadinessinUS-2015.pdf

ACT Work Readiness Benchmarks by O*Net Occupational Codes: http://profiles.keytrain.com/profile_search/?_ga=2.117505802.2073588000.1554240283-1916235549.1532011683

Elementary-Level Career Awareness: A Strong Foundation for Career Technical Education

April 3rd, 2019

This post is written by Kuder, Inc., a Diamond Level sponsor of the 2019 Advance CTE Spring Meeting.

Advocates of Career Technical Education (CTE) know that learners should have access to career awareness, exploration and planning activities from elementary school all the way through postsecondary education. But all too often, career advising and development only occur in middle school or high school.

There is still much work to be done to ensure that our youngest learners can confidently identify and develop meaningful life goals — and become productive citizens, leaders, scholars, and innovators.

As children begin to exhibit preferences and non-preferences, we should capitalize on their budding self-awareness by promoting their curiosity about careers and exposing them to the world of work with web-based and traditional career guidance interventions.

According to Dr. Julie Cerrito, assistant professor of counseling and human services at The University of Scranton, conversations centered on careers often don’t begin until middle school or later.

“Career theorists identify the period of childhood as a critical stage in the process of lifelong career development, but there is often a void when it comes to bridging that theory with actual practice,” she said.

Dr. Cerrito has conducted research on both web‐based and traditional career guidance interventions by measuring the effects each one has on the career development progression of fourth‐ and fifth‐grade students.

Her research demonstrates that online learning systems may offer unique benefits when combined with traditional classroom instruction. Due to demands placed on school counselors, web-based career guidance programs are often student-initiated, thus saving school counselors valuable time (The Career Development Quarterly, 2018).

In Dr. Cerrito’s home state of Pennsylvania, the state’s Career Education and Work Standards (part of the State Board of Education’s regulations of required education), includes academic standards, student learning objectives for school counselors and resources to reach benchmarks beginning as early as the third grade.

The Conrad Weiser Area School District in Pennsylvania’s Berks County leverages Kuder Galaxy®, a web-based early career awareness system, to implement the PA Career Education and Work Standards for its K- through fourth-grade students.

“Galaxy incorporates fun and interactive gaming to allow our elementary students to explore and become aware of the many jobs available,” said Lisa Oxenreider, a school counselor at the district’s Conrad Weiser West Elementary. “It is important, [even] at the elementary level, to give meaning and purpose to school; to get students excited about their futures and help them realize there is a job for everyone!”

Oklahoma’s CareerTech system, operated by the Oklahoma Department of Career and Technology Education, recognizes the value in setting the stage for career readiness as early as pre-Kindergarten.

Earlier this spring, CareerTech launched Galaxy as a component of OKCareerguide.org — a system that had previously served sixth-grade students through postsecondary and adult users. Now, from pre-K through adulthood, Oklahomans of all ages and stages of life can access the system’s lifelong college and career readiness tools and resources.

According to Erica Harris, OK Career Guide coordinator, OK CareerTech fosters relationships with school counselors and other educators by providing resources and professional development for schools to strategize and collaborate on vertical PK-12 alignment of career development offerings.

“The greatest achievement of the OK Career Guide is the awareness that career development is not something that just starts your senior year of high school,” Harris said. “Research shows that students begin to eliminate career options and their capabilities as early as third grade. This only makes career awareness and exploration a critical need to be addressed with elementary students.”

Preparing Today’s Students for Tomorrow’s IT Careers

April 2nd, 2019

This post is written by CompTIA, a Diamond Level sponsor of the 2019 Advance CTE Spring Meeting.

The World Economic Forum estimates that 65 percent of students today will ultimately be working in jobs that don’t currently exist. That may be an alarming statistic for any person entering the workforce, but reading between the lines, this is a reminder for employers in all sectors that transferable skills and the right training are more important than ever, because jobs are evolving. Smart employers look to a candidate’s career and technical education experience, along with industry-standard certifications, like CompTIA’s, for reassurance.

As we look to future-proof student’s careers, it’s important to evaluate what skills are needed, as well as understand the labor market and predicted opportunity for the future.  

The technology industry in the U.S. alone is anticipated to grow by 4 percent in 2019, according to CompTIA’s Industry Outlook Report.  Also consider that technology is now a part of the fabric of every organization. Digital transformation is giving rise to a growing demand for IT talent not only in the IT sector, but for varied career pathways within all organizations. Hiring managers in manufacturing, retail, healthcare, and automotive, cannot find enough employees with the required skills and competencies to fill their IT job roles. The CompTIA 2019 CyberStates (cyberstates.org) research found that nearly half of IT jobs are in non-tech companies.

Another factor that makes an IT career pathway promising is the increased demand for Cybersecurity talent.  With data breaches expected to rise globally to nearly $6 trillion dollars in 2021, the number of jobs in cybersecurity are expected to increase by 56% percent within the next 3 years.

With so much opportunity to develop in-demand tech skills and meaningful IT and cybersecurity careers, CompTIA works with State and Local CTE leaders to deliver IT career pathway programs.

As the non-profit association for the tech industry, CompTIA develops certifications for IT professionals.  Certifications are mapped to specific job roles and updated by in-the-field experts, who are in touch with the emerging competencies required.  Another hallmark of CompTIA’s certifications is that they are performance-based, recognizing that it’s not just about “what you know” but “what you can do”.  Having CompTIA certifications signals that you have both knowledge and problem-solving ability, which translates into career success.

CompTIA Career Pathway

 

 

 

 

 

 

 

Learn More:

We invite you to learn more during the Advance CTE conference. Included in your Advance CTE Spring Meeting bag are additional materials for you to review. You may also visit with us during the State Director Networking Reception or stop by our exhibit. To reach our team, email us at academy@comptia.org

 

Setting Students on the Path for Professional Development with Certifications

April 1st, 2019

This post is written by Certiport, a Platinum Level sponsor of the 2019 Advance CTE Spring Meeting.

According to the U.S. Bureau of Labor Statistics, STEM occupations grew twice as fast as others between 2009 and 2014.  STEM jobs are also expected to grow faster than any other job category through 2024 with a projected growth rate of 28.2 percent, compared with the average projected growth for all occupations of just 6.5 percent.  

In order to meet this need in the future, former U.S. Secretary of Education Arne Duncan recently pointed out the need for U.S. education institutions to “create opportunities for people to develop 21st-century skills and level the playing field for all demographics.”

Duncan continues, “If we expect to compete in a global economy that demands increasingly higher skills, we need to concentrate on closing the digital divide. The reversal must begin in K-12, where currently only one in four schools teach computer programming.”

High school graduates will typically need a lot of additional training to fill the high-tech jobs of the future, but starting in K12 sets students on a path for continued learning – it opens the door and helps them to realize an interest in and an aptitude for a career in computer science.

Certifications Validate those Entry Level Technology Skills

Industry-recognized certifications are one way to get K12 students started on a path to a career in technology.  CTE programs around the country are adopting certification programs to set students on a path to professional development, and one fantastic example is Sun Valley High School in Monroe, North Carolina.

When teacher Eddie Mull arrived at Sun Valley High School three years ago with a 35-year background in the drafting industry, he aimed to rejuvenate the drafting program to make sure students learned work-ready skills.  Over his career, he earned several Autodesk Certified Professional certifications and has seen their value in the workforce.

“I knew I wanted to get Autodesk certifications going at Sun Valley,” said Mull. “The professional-level certifications are valuable in the workforce and if I could get my students earning the user-level certifications they would be on the path for career success.”

As a result of Mull’s efforts and the support of the CTE department, Sun Valley students quickly caught the fire of earning Autodesk Certified User certifications. Each semester approximately 40 to 50 students take Drafting 1 and most earn Autodesk Certified User AutoCAD certification, and another 15 or so take Drafting 2 and most of them earn the Autodesk Certified User Revit certification.

“They want that bullet point on their resume, they want the certificate,” said Mull. “They want to get good at something so they can get a head start and differentiate themselves in a career.”

A new statewide initiative directs Drafting 3 students to earn a professional level certification – which is very difficult.

“It is hard but doable, I have had two students earn the Autodesk Certified Professional certification so far with about a dozen more preparing,” said Mull. “The program will be formally implemented next year.” Mull works with students to make sure their Autodesk Certified User level and Autodesk Certified Professional level certifications stand out on their resumes and even provides a resume template.

Some of his recent graduates with Autodesk certifications have interviewed at as many as five places and have been offered jobs by all five. Whether his students plan to go to college or enter the workforce, Autodesk certification helps with admissions and job interviews.

“The certification indicates that students have the skills and are able to perform the tasks necessary to utilize the Autodesk applications,” said Robert Filter, Union County Public Schools Director of Career Readiness. “It provides the students an opportunity to spotlight their skills and knowledge over other potential candidates when applying for a job.

Recent Sun Valley graduate Gabriel Blount said earning an Autodesk Certified User certification has already helped him as he builds a career in drafting.

“Adding Autodesk certification to my resume has been extremely beneficial since it shows my ability to learn and be flexible in a professional setting. Autodesk certification has helped in my future career – the principles I learned are now a part of my new job and I would have never guessed how helpful it would be when I was taking the drafting courses.”

Learn More

We invite you to learn more about how to implement certification in your CTE program to prepare students for college and career.  Certiport offers learning curriculum, practice tests, and performance-based IT certification exams to open up academic and career opportunities for learners.  Our offerings include:

  • Microsoft Office Specialist
  • Microsoft Technology Associate
  • Adobe Certified Associate
  • App Development with Swift Certification
  • Autodesk Certified User
  • EC-Council Associate
  • QuickBooks Certified User
  • IC3 Digital Literacy Certification
  • Entrepreneurship and Small Business

Please join us the evening of Tuesday, April 9th from 4:30 to 7 p.m. at our Hospitality Suite at the Advance CTE Spring Meeting to learn more.

Focusing on Career

March 27th, 2019

This post is written by eScholar, a Gold Level sponsor of the 2019 Advance CTE Spring Meeting.

Students want careers they are excited about. Once they know the careers that excite them, they want the most effective pathways to succeed in those careers. CTE pathways start earlier and lead to many rewarding careers. The challenge is to show a wide variety of students that CTE programs can launch them directly toward numerous careers and provide a running start toward an infinite number of others.  We know that with successful CTE programs students have lower dropout rates, higher test scores, higher graduation rates, higher postsecondary enrollment rates, and higher earnings than students who do not enroll in CTE offerings. The key is to show students the short- and long-term benefits and provide constant feedback and guidance about where their pathway can take them.

The goal of CTE in your state is to enable the delivery of achievement in not only academics but also in career-readiness through connected systems within the state. That means strengthening pathways based on actual education and workforce experience data. Some of the most economically successful states are making strides in these areas today. The data is clear.   

What are some of the leading states doing to deliver these benefits?

  • States, including Texas and Pennsylvania, are leveraging their longitudinal data systems to link anonymized data across the entire pathway, including K12, postsecondary, and workforce data.
  • They are analyzing how to show students the path toward their goals. Pathway analytics can show students real paths towards their goals and how to meet their individual circumstances.
  • In Texas, they are managing one of the country’s most comprehensive longitudinal data system, which includes CTE experiences, postsecondary and workforce goals. This enables analysis of pathways, comparing desired and actual outcomes.
  • They are developing strong employer partnerships, to ensure students are attaining educations that make them ready for the workforce.
  • States like New Mexico are providing real career exposure to students and showing them many opportunities in different fields through New Mexico Career Pathways.  

When a state is able to execute on all of these best practices, they deliver evidence-based CTE programs that ensure workforce-ready graduates.

At eScholar, we have long been focused on providing data-driven pathways that provide a clear scope and sequence for students to achieve their goals in any career cluster. It’s a unique approach. The eScholar Pathways Project analyzes the educational and career pathways of millions of individuals to evaluate the effectiveness of individual pathways to educational and career goals.  This project has also analyzed billions of educational and career experiences for millions of anonymized individuals to identify effective pathways to degrees and careers. The experiences analyzed include course taking, extracurriculars, interventions and employment and wage data.

By taking this approach, a state can provide strategic and tactical insight for both organizations and individuals. If a school district is interested in expanding its CTE program, it can use pathway analyses to determine how to design its curriculum. An individual can review a pathway report to select the best courses that are most highly associated with goal success. A guidance counselor can use a pathway report to provide more precise advice on when a student should take a certain course.

We are not the first ones to examine course-taking patterns and goal attainment. Clifford Adelman’s book Answers in the Tool Box: Academic Intensity, Attendance Patterns, and

Bachelor’s Degree Attainment found that academic intensity and the quality of one’s high school curriculum are the most significant factors in bachelor’s degree attainment. However, taking an expanded approach with the eScholar Pathways Project, we can analyze not just courses, but experiences. We can also analyze pathways for outcomes beyond bachelor’s degrees, including associate degrees, advanced degrees, and career outcomes.  

We are still conducting research and development on our pathways design, but so far, it has shown a striking amount of promise and the ability to take state and local CTE programs to the next level.

What are your thoughts on this? What initiatives is your state taking to elevate its CTE program?

Follow us on Twitter @eScholar or visit us to learn more at www.escholar.com.

Why #ISupportCTE

March 27th, 2019

This post is written by Oracle Academy, a Platinum Level sponsor of the 2019 Advance CTE Spring Meeting.

As the North America Oracle Academy Regional Director, I have the opportunity to talk with education leaders at the national, state, K12 district, school site, and post-secondary level―learning, sharing ideas, celebrating successes, and understanding the challenges these leaders face each day. In February, a campaign initiative to support Career Technical Education asked individuals from all over the nation to take and post a selfie with a sign saying  “#ISupportCTE because,” on it. While I personally try to avoid selfies at all costs, I never miss an opportunity to highlight why believing in CTE is so important! For instance:

#ISupportCTE because: CTE ignites the imagination of learners through learning pathways. CTE Learning Pathways have the opportunity to lead our students to college and then on to career success. Many of these pathways include applicable industry certifications and apprenticeship/internships, but all of them start with helping the student understand the career opportunities available within that pathway. Students have the opportunity to think about whether a pathway is of interest, essentially igniting their imagination about the future. Oracle Academy partners with secondary and post-secondary schools to create computing education pathways, train teachers, cultivate critical thinking and bring creative, academic computing technology curriculum into classrooms. Oracle’s leadership in emerging technologies and next-generation cloud developments spur Oracle Academy’s innovation-focused curriculum, resources, and events so that students have a holistic view of careers associated with computing technology pathways.

#ISupportCTE because: CTE is for ALL learners, not just a select few. As we all know, the Carl D. Perkins Career and Technical Education Act is critical to ensuring that sustainable, high-quality CTE programs meet the changing needs of learners and employers. This act works to improve the academic and technical achievement of ALL students who wish to engage in career technical education pathways, while strengthening the bridge between secondary and post-secondary, and balancing student needs with that of a new economy.  As parents, educators, and leaders, it’s our duty to encourage ALL students to engage in CTE as a unique opportunity for career discovery and skill development aligned to an industry-relevant learning pathway. Oracle Academy supports diversity in technology and actively works to increase the participation of all students in computing, including girls, women and other under-represented groups, by creating materials and programs that make computing accessible and engaging for everyone. With Oracle Academy, students receive hands-on experience with the latest technologies, helping make them college and career ready in the era of cloud computing, artificial intelligence, machine learning, data science, the Internet of Things, and beyond.

Oracle Academy is Oracle’s global, philanthropic, award-winning educational program, with the goal of advancing computing education around the world to increase knowledge, innovation, skills development, and diversity in technology fields. Oracle Academy offers educators and their students FREE resources to teach and learn computing technology. This includes student-facing curriculum, learning and certification resources.

Oracle Academy understands and values educators as partners who are empowered to facilitate innovative student learning in and out of the classroom.

Newly Developed Certifications and Industry Value

March 25th, 2019

This post is written by iCEV, a Platinum Level sponsor of the 2019 Advance CTE Spring Meeting.

As we all know, industry sectors are unique. All have their own established history of hiring practices and methods for producing future workers. However, sectors are evolving and picking up on best practices learned from other industries. Industry certifications serve as one great example. 

Several industries not traditionally driven by certifications have noticed how well the certification model is working in other sectors. They recognize certifications provide value to employers by assisting in recruiting qualified candidates who are able to hit the ground running in new positions and know that students are taking coursework at both the secondary and postsecondary levels preparing them for these careers. Additionally, certifications at these levels can encourage a student to pursue a career in the field.

For these reasons, industry has taken the initiative on building certifications to improve the recruitment and hiring process.  However, not all certifications are equal in their value to the industry, employers and career seekers. Certifications offering the most value to all three stakeholders have three components in common:

1. Standards

As with all valuable certifications, it is important standards are created by an entity so respected and recognized that they can speak for the industry.  The standards are the fundamental foundation certifications are built on and establish the measurables of the certification.  This allows the certification to be portable to all employers in the industry.  For example, Express Employment Professionals is a leading staff provider who works with thousands of businesses to place 556,000 career seekers annually. They know what businesses are looking for in employees and have the credibility to create comprehensive industry standards for several career fields.

2. Certification Administration

As industry leaders start the process of creating certifications, they often lack the foundation level knowledge of how to develop and administer a proper certification program. For a certification to be successful, it is important for it to be administered by an entity experienced with the tasks of certification exam creation and testing procedures. In addition, it is important for both employers and certification achievers that results are easily verified by qualified parties. Southwest Airlines, recognized by Fortune Magazine as one of the World’s Most Admired Companies for 22 consecutive years, has highly coveted standards for communication and customer service. When faced with the challenge of finding candidates who met their company’s soft-skills standards, Southwest realized this was a growing challenge for all companies. The idea of certifying students based on their skills and how it relates to the “Southwest way” was appealing to the company, but the logistics of managing a certification program was out of their scope of knowledge. Southwest then partnered with CEV Multimedia to administer the program due to CEV’s expertise in managing certification programs.

3. Promotion Through Education

A certification can be in the marketplace for years or even decades before employers immediately recognize its name or value.  Even some of the most established certifications lack consistent recognition. The time span to gain universal recognition can be expedited by industry leaders promoting the certification WHILE certification achievers are proving the value of the certification on the job. For example, for Elanco, an industry leader in animal health, creating certifications results in a “value-beyond-product” to their customers, from veterinarian offices to pet stores to production facilities. Elanco makes it part of their mission to educate customers on the value of the certifications and how the certifications can assist in hiring qualified candidates. By helping their customers create a pipeline of qualified employees, Elanco demonstrates their investment in not only seeing the whole industry succeed but in seeing a local veterinarian and business owner succeed, as well. Promotion through education is an ongoing process, and the work is never done. As more certification earners enter the workforce with certifications and prove value to an employer, certifications gain recognition.

There is no doubt that certifications if created in an exemplary manner, create value for job seekers, employers and entire industry segments immediately upon inception.

iCEV currently tests for 14 industry-recognized certifications, and over 16,000 individuals have earned certification. To learn more, please visit http://www.icevonline.com/certifications.

SREB: Addressing Access and Equity in CTE

March 20th, 2019

This post is written by the Southern Regional Education Board, a Gold Level sponsor of the 2019 Advance CTE Spring Meeting.

Increasing Access and Equity

Despite pervasive national rhetoric around college and career readiness, studies indicate a small percentage of high school graduates complete a full college—and career—preparatory curriculum, and nearly half of all graduates complete neither a college nor a career-preparatory curriculum. The numbers are worse in schools serving high percentages of minorities and schools in geographically isolated or economically disadvantaged communities. 

We believe that career pathway programs that blend quality career and technical education and college-preparatory academics offer a way to increase readiness, postsecondary attainment, career advancement and economic stability for youth of all genders, races, socioeconomic backgrounds and ability levels.

The Southern Regional Education Board has a long history of helping K-12 schools and technology centers in racially, economically, and geographically diverse communities adopt school improvement frameworks that are based in the belief that students can master challenging academic and career pathway curricula if schools create environments that encourage them to make the effort to succeed.

SREB’s Making Schools Work frameworks are also grounded in research showing that high-quality CTE keeps students engaged and achieving at higher levels, prevents dropout, promotes successful transitions to postsecondary education and the workplace, and offers special benefits to students from low-income families, minorities and young men.

At the 2019 Advance CTE Spring Meeting, you can learn more about three SREB programs helping address the issue of access and equity in CTE. Please stop by the SREB table to meet with the directors of the following three programs:

  • Technology Centers That Work (TCTW) unites centers, home high schools and postsecondary institutions around career pathways that give students a head-start on a high-demand credential or degree. TCTW can be adapted to suit full-time centers, extended-day or extended-year programs.
  • Teaching to Lead is a teacher preparation program that helps professionals from business and industry become great teachers.  The program helps induct and retain teachers for new and emerging career pathways.
  • Advanced Career curricula consist of four courses featuring fully developed lesson plans, projects and assignments.  As complete programs of study, AC’s college-preparatory, STEM-intensive pathways are taught in the context of a college-ready academic core.

In urban, suburban and rural settings, SREB school improvement frameworks and programs provide a structure that empowers schools to make the changes needed to expand or improve access to high-quality programs and ensure that all students – regardless of their gender, race, socioeconomic background, ability level or location – discover a purpose for learning and life.

We look forward to sharing more information with you in Washington, D.C. next month.

https://www.sreb.org/  – For more information contact Dale Winkler dale.winkler@sreb.org

The Importance of State CTE Leadership

March 18th, 2019

This post is written by NOCTI, a Platinum Level sponsor of the 2019 Advance CTE Spring Meeting.

In the summer of 2018, the 115th Congress finalized the “Strengthening Career and Technical Education for the 21st Century” act and it was subsequently signed by the President with an effective date of July 2018. That legislation marked the next revision in the 100-year history of Career and Technical Education (CTE) and the legislation was dubbed “Perkins V” by the CTE community. This act was touted for its alignment to other pieces of relevant legislation including the Every Student Succeeds Act (ESSA) and the Workforce Innovation and Opportunity Act (WIOA).  The additional flexibility provided to state CTE leaders was highlighted, and the law made a number of subtle changes that could impact the way individual states provide CTE to their learners. Though it may seem like a bit of an understatement, we believe that state CTE leadership is critical as each state outlines the opportunities for its workforce during this initial planning phase.

Here are just a few examples of the importance of CTE state leadership:

  • Perkins V requires a needs assessment and suggests numerous voices that can be a part of that conversation. Leadership will need to identify the most important voices to be included and the type of input that should be expected.
  • Perkins V requires state leaders to determine performance measures consisting of the core indicators outlined in the act. These measures must contain expected targets showing continuous improvement.
  • Perkins V includes some determination of secondary indicators of performance including a recognized post-secondary credential, post-secondary credits earned during the secondary experience and/or student participation in work-based learning.

In addition, Perkins V provides a host of permissible uses of funds including initiatives such as statewide programs of study, statewide industry partnerships, and statewide professional development targeted to recruiting and retaining high-quality teachers. As a non-profit organization serving the CTE community, and as long-time practitioners of CTE, we recognize these challenges and applaud those bold enough to take this opportunity to improve our students’ technical competence and academic underpinnings.

With a focus on data-driven improvement, NOCTI and its partners have served the CTE community for over 50 years.  Our services and processes have continued to evolve over the past five decades and we understand the importance of a dedicated and focused state leader. NOCTI is available to provide helpful and relevant resources that state leaders can use in their planning activities.

Resources include a collaborative series of books that include examples from over 40 states on CTE teaching, administration, and use of data for instructional improvement. Other resources focus on credentials that meet the WIOA definition of a post-secondary credential, while at the same time offer college credit meeting the requirements the secondary performance indicator. Resources are also available to address statewide professional development, workplace readiness credentialing and curriculum, customized state credentialing assessments, as well as digital badges and extensive data reports.

Interested in knowing more about what NOCTI can do for your state?  Seek us out at the upcoming Advance CTE meeting where we are pleased to be a sponsor!  You can also reach us at nocti@nocti.org if you have more specific questions about how we can assist your state with a customized solution. Thanks for all you do; we look forward to seeing you in April!

 

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