Posts Tagged ‘learner voice’

New Resource: Elevating Family Voice in Career Pathways

Wednesday, October 5th, 2022

Without Limits: A Shared Vision for the Future of Career Technical Education (CTE Without Limits) calls on leaders to ensure that each learner feels welcome in, is supported by and has the means to succeed in the career preparation ecosystem. One avenue Advance CTE is utilizing to realize this vision is  the New Skills ready network, a JPMorgan Chase & Co. funded initiative which draws on cross-sector partnerships in six cities composed of state, regional and local partners. Building flexible and responsive career pathways systems at each level requires leaders to provide meaningful and ongoing mechanisms for elevating learner voice, and the voices of learners’ families and communities, to share their unique experiences and have direct and ongoing input into the design and delivery of career pathways.

As state leaders continue to assess and adjust program throughout the career pathways continuum, including CTE, steps should be taken too identify the full scope of institutional barriers in policies and programs, develop learner-centric programs and interventions and build trust with marginalized learners and communities to ensure their voices and perspectives are brought to the forefront of decisions. 

In support of this effort, Advance CTE’s new brief, Elevating Family Voice in Career Pathways,  includes five strategies as well as actions, tools and resources leaders can leverage to effectively and meaningfully engage families in every stage of career pathways development. 

This resource details the challenges and opportunities associated with family engagement and provides promising approaches to comprehensive family engagement practices. Some examples of promising approaches and strategies that are meaningfully engaging families include:

Read about more promising examples and five implementation strategies in Elevating Family Voice in Career Pathways  For more resources on developing high-quality career pathways, please visit the New Skills ready network series page in the Learning that Works Resource Center .

Haley Wing, Senior Policy Associate

By Stacy Whitehouse in Publications
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New Mini-Brief Series Highlights Progress Towards Cohesive, Learner-Centered Postsecondary Data Systems in Five States

Thursday, August 18th, 2022

Two years ago, Advance CTE launched the Advancing Postsecondary CTE Data Quality Initiative (PDI), supported by ECMC Foundation. Through the initiative, five grantees have received funding, technical assistance and access to a national peer learning network to:

1) Examine critical problems of practice and;

2) Implement innovative solutions to improve the quality, and use of postsecondary CTE data.

Grantee states and agencies include the: Alabama Community College System (ACCS); Delaware Department of Education; University of the District of Columbia Community College; Florida Department of Education, and; Oregon Higher Education Coordinating Commission.

By supporting states to improve their postsecondary Career Technical Education (CTE) data quality and use, Advance CTE is attending to a foundational commitment – actionable, transparent and trustworthy data – in Without Limits: A Shared Vision for the Future of Career Technical Education (CTE Without Limits). Each of the five foundational commitments are critical to states’ abilities to enact the Vision principles. Actionable, transparent and trustworthy data underlies a coordinated, learner-centered career preparation ecosystem. 

About the Briefs

In the coming months, Advance CTE will release a series of four briefs to share strategies put in place by the PDI states to advance postsecondary CTE data quality and use. The first brief explores how postsecondary CTE data can be used in support of state education and workforce goals, and features Alabama and Florida.

The second brief advances a theory of change for centering learners in postsecondary CTE data collection and use, featuring the District of Columbia and Oregon. The topics of briefs three and four will be fostering a positive culture of data use among CTE stakeholders and building a strong data infrastructure across systems and silos, respectively. 

Shared Challenges

As with many projects underway over the last two years, states’ implementation of their PDI action plans were challenged by staff-level capacity constraints due to the coronavirus pandemic. However, many of the grantees’ plans were validated by the context of the pandemic, which demonstrated the critical nature of effective – and data-driven – career preparation systems to meet states’ education and workforce goals. 

An evergreen challenge that the PDI states wrangle with is how best to build well-integrated data systems across the silos of state agencies and in collaboration with postsecondary institutions. Further, examining and implementing ways to more effectively communicate CTE data continues to be a priority. 

Common Strategies for Success

Despite these challenges, each of the grantees has demonstrated a commitment to improving postsecondary CTE data to improve learner outcomes. All five states have used stakeholder engagement processes to drive the development and use of new data elements or reports. And each has invested in professional development strategies to foster a strong culture of data use.

Visit the Learning that Works Resource Center to read the first two briefs and for additional data and accountability resources

Candace Williams, Data and Research Manager 

By Stacy Whitehouse in Publications, Resources
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New Skills ready network Site Highlight: The Attainment Network Seeks to Scale Impact in Denver Statewide

Tuesday, August 2nd, 2022

In 2020, JPMorgan Chase & Co. launched the New Skills ready network across six U.S. sites to improve student completion of high-quality career pathways with a focus on collaboration and equity. As a national partner in the New Skills ready network, Advance CTE strives to elevate the role of state capacity and resources in advancing project priorities and gain a unique perspective on promising practices to strengthen state-local partnerships across the country.

This blog series highlights innovative tools and initiatives produced across the six sites that advance the initiative’s four key priorities and serve as a guide for state leaders in their work to create cohesive, flexible and responsive career pathways.

Senior Policy Associate Haley Wing interviewed Rana Tarkenton and Therese Ivancovich of The Attainment Network. The Attainment Network connects partners and drives collaboration to build education-to-workforce systems that support every learner on their path to earning family-living wage employment and economic opportunities through education and skills training. This post highlights The Attainment Network’s contributions to the Denver site as well as their growing impact in the state of Colorado.

 

 

 

 

Background

The Attainment Network, formerly known as Denver Education Attainment Network (DEAN), was founded in 2014 as a direct response to persistent equity gaps in educational attainment and economic opportunity. The Attainment Network is transforming education-to-workforce systems, erasing persistent and pervasive equity gaps, expanding opportunities for learners and meeting the economic demands for a highly skilled and educated workforce.

The Network mobilizes K-12, postsecondary institutions, state agencies, local municipalities, nonprofit, business and learners to ignite and accelerate education-to-workforce systems change.  The Network serves a crucial role in providing strategic consulting, technical assistance, funding and connection to ensure a prioritized and sustained focus on learner-centered, career-connected experiences that strengthen regional and state talent pipelines. The Attainment Network also serves as the site lead for the New Skills ready network Denver site and has supported development and movement toward implementation of high-quality career pathways for learners. 

Vision for Success

The Attainment Network envisions an innovative education-to-workforce system that develops a diverse, talented workforce for current and future jobs, meets economic demands and sustains thriving communities. As The Network pursues this vision, their measure of success encompasses key evaluation questions embedded in equitable outcomes for learners. This includes measuring the number of diverse learners completing high-value credentials and receiving opportunities for high-wage, in-demand careers.

In support of their work to close equity gaps along career-connected pathways, The Attainment Network engages deeply with communities they serve. The team recognizes the importance and impact of learner and community voice. To that end, they have prioritized community engagement in the development of career-connected pathways, both within the New Skills work and beyond.

Unique Components of The Attainment Network

The team identified a need to provide high-level strategy, on-the-ground technical assistance and funding to support partners that are engaging in the education-to-workforce work. The team is especially well-equipped to leverage data, equity and collaboration to guide partners in informing policy and communications. When engaging with partners, The Attainment Network identifies and engages senior leadership and helps to set a shared vision for how multiple organizations work together. The organization also supports education and skills alignment by helping partners to identify the connecting points between education and skills training and how these components can be built into seamless programs of study and coordinated learner supports. 

The Attainment Network is leaning strongly into the learner voice and ensuring that learners are remaining centered in the work. The organization has launched a side-by-side community of practice of learners, as well as their Pathways Leadership Community of Practice. The organization will continue to add more learners to this group over time and in the next few months will have five to seven learners participating in this group. The problems of practice are driven by the needs of learners that arise in the community of practice, and learners will provide their own contemplation and feedback that will then be shared to inform decisions around policies and how programs move forward.

Within their communities of practice, The Attainment Network engages multiple types of organizations, both formal and informal partners, to elevate best practices in career-connected pathways and to problem solve for barriers to learner success. 

The Network prioritizes equity through their use of a data framework which also serves as an equity framework. The data framework was developed in collaboration with New Skills Denver partners and focuses specifically on learner subgroup populations and how those learners are progressing through pathways and into a career. These specific details allow the organization  to target strategies and solutions to close equity gaps. This work is currently being used in the Denver site for the New Skills ready network initiative and in other communities in Colorado as well.

The Attainment Network is also elevating work-based learning as an accelerator to help learners on their career journey. The organization’s investments in data with intentionality around how they work with partners to build capacity and alignment has been instrumental in the team’s learnings. For example, The Network now requires data-sharing agreements as a funding condition for all partnerships. 

New Skills ready network Impact

The success of the New Skills Denver partnership led to an opportunity to expand The Attainment Network’s impact beyond Denver. With its recent expansion to a statewide organization, The Attainment Network now has more resources to support the Denver New Skills ready network site because the organization has a statewide network and a larger footprint in the state of Colorado. The transition brings more focus to the New Skills site to further highlight important relationships and varied strategies the organization and its partners are leveraging in continuous development of high-quality career pathways for learners. 

The site’s success has allowed The Attainment Network to refine their strategies and highlight the impact of the organization’s approach and pathway strategy to expand to other communities. The investment from JPMorgan Chase in the New Skills ready network initiative helps solidify the value-add with partners and scale the framework to support broader work in the state of Colorado. In the coming years, the organization will help the Denver site to expand their reach by lifting up the work that is being achieved and eliminating policy barriers to learner success.

Visions for the Future

Looking ahead to 2023, The Attainment Network is focusing on streamlining data collection and utilization, building models that can be successfully replicated and leveraging statewide collaboration opportunities to scale impact. The Network is focusing on connecting career pathways data to wage data in order to understand how education and skills training are contributing to the promise of family living wage employment. As the organization expands to a replicable model, a cornerstone of the work will be centering alignment between policy and practice. The transition to a statewide focus opens opportunities to cross-pollinate ideas from Denver to other communities.

Additionally, The Attainment Network is entering phase two of  their Individual Career and Academic Plan (ICAP) pilot, which demonstrated the value of K-12 ICAP data to learners and advisors during learners’ transition to postsecondary. The pilot will now be named the Student Transitions pilot. In phase one, the pilot was well-received by partners and the organization learned the usefulness of the data and the impact on the postsecondary advising sessions with learners. In phase two, the focus will be on scalability, streamlining the data sharing process and developing a “pathways indicator” to be included in student records. The organization plans to include opportunities for counselor/advisor professional development to increase the impact of the pilot across K-12 and postsecondary institutions.

For more information about initiatives being pursued by Denver and the five other sites that are part of the New Skills ready network, view Advance CTE’s Year Two snapshots.

Haley Wing, Senior Policy Associate 

By Stacy Whitehouse in Uncategorized
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Elevating the Story of Career Technical Education: June Meeting Series Day 3 Highlights

Wednesday, June 29th, 2022

On June 22, Advance CTE hosted the third and final event in its three-part June Meeting Series. The day focused on the theme of “Elevate,” and offered knowledge about raising the profile of Career Technical Education (CTE), so that key stakeholders and the public support and engage with the field. 

The opening keynote session, “Breaking Through: Making CTE Resonate in a Noisy World,” was built around the fact that Americans are bombarded with thousands of messages a day, from advertising to social media to the news. That makes it difficult to build awareness of and support for CTE. The session provided insights on how to break through, by becoming expert storytellers, sharpening messaging and speaking directly to the issues that matter most. Panelists included Teresa Valerio Parrot, Principal of TVP Communications; Leslie Slaughter, Executive Advisor to the Office of Career & Technical Education, Kentucky Department of Education; and Kate Kreamer, Deputy Executive Director of Advance CTE. 

Two key quotes from the panel included: 

The keynote session was followed by content-rich breakouts and discussions to build connections and knowledge. Each breakout session was aligned to one of the five foundational commitments of CTE Without Limits: A Shared Vision for the Future of Career Technical Education

Breakout highlights included:

“Quality: Maximizing Limited Time for Media Relations” elevated efficient methods to start and sustain meaningful relationships with local and regional media. Expert panelists included national reporters Derricke Dennis, Anchor and National Correspondent for ABC News, and Rebecca Koenig, Editor for EdSurge. Both encouraged attendees to understand the demands on journalists, and be mindful of their workflows when pitching stories.

“People are writing about education and others are writing about the workforce,” Koenig said, “but there is an opportunity to meet in the middle to tell stories about CTE.”

One practical tip Dennis offered: “Start your email subject line with the words ‘STORY IDEA.’” Something that simple can make him jump right to the email. 

He continued, “Real stories are worth repeating. CTE is really an American story which exists all around us!”

In “Systems Alignment: A View From the Hill: A Federal Policy Update,” attendees heard from an expert panel consisting of Advance CTE’s Policy Advisor, Steve Voytek, Dr. Alisha Hyslop of ACTE and José Miranda of the Associate of Community College Trustees. Topics ranged from current priorities in Congress to the midterm elections. 

Two key takeaways from the session included the effort to l extend Pell Grant eligibility to short-term workforce training programs is moving through Congress and there is likely to be an increase in the Perkins Basic State Grant funding.

In the breakout “Equity: Student Voices: What Clicks with Me,” secondary and postsecondary CTE learners shared how they learned about CTE, what it felt like/feels like to be a CTE learner, and barriers to full program participation and success. Panelists included Technology Student Association President Gowri Rangu, 2021-2022 Future Farmers of America Utah state officer Kenadee Stubbs and CTE alumni Kendall Brown from Alabama and Faith Lanzillo from New Hampshire. 

The panelists talked about overcoming the obstacles they faced and envisioned what we can do, as state leaders, to diversify and strengthen CTE enrollment.

The panelists agreed that mentorship is essential: they were able to see themselves in career paths through diverse ambassadors, learners and professionals, who helped them choose and stay on a career path. Some shared the obstacles they had to overcome, such as lengthy application processes and difficulty changing programs, but all expressed gratitude for having found a path to a fulfilling and rewarding career. 

“Public-Private Partnerships: Centering Equity to Address Our Talent Pipeline Shortages” focused on how industry needs to think differently about how they attract, hire and retain talent. Bridgette Gray and Kate Naranjo, leaders from Opportunity@Work, an organization committed to changing hiring practices across the nation, provided expert insights. Opportunity@Work is a strong advocate for  more skills-based hiring practices, a policy construct advocated for in CTE Without Limits. These practices have the benefit of broadening and diversifying the talent pool for the private and public sectors. Recently, the state of Maryland adopted a skills-based hiring strategy and can be a key tool to ensure a more equitable and diverse workforce. 

Skill-based hiring promotes hiring based on demonstrated competencies, lived experiences and credentials. Some years ago Advance CTE shifted its language in position description to allow for lived experience equivalency when assessing new candidates and position announcements do not generally list degree requirements. 

“Communicating With Data to Drive Policy and Practices and Inform Stakeholders” rounded out the breakout offerings. The session focused on the story CTE administrators are able to tell with data, which can invoke a sense of urgency in addressing the needs of learners and the economic ecosystem. Panelists included Josie Brunner, Data Strategist in the College, Career and Military Preparation Division at the Texas Education Agency; Scott U’Sellis, Data Manager at the Kentucky Office of Career and Technical Education; and Brennan McMahon Parton, Vice President of Policy and Advocacy at the Data Quality Campaign. 

“The average person is not going to go looking for nine different tools,” U’Sellis said. “You need one tool that gives them the answer they want. Ask people, is this interesting data to you, does this help you find what you really want to know?”

Brunner boldly asserted that the storytelling power of data is full of potential: “We need our data to say to learners that no matter where you are in your career journey, there’s a place for you,” she said. 

Taking a step back, the panelists agreed that there is always a human element to the data, and that’s what can make storytelling so powerful. When looking at data, they noted that it’s easy to forget that data points represent whole people who are so much more than the data that represent them.

Further learning ahead

More than 200 people from across the country tuned in to the three-part June Meeting Series. The event will be complemented by Advance CTE’s Virtual Learning Series, a year-round webinar sequence for the general public and members. We also recently announced our first large in-person gathering since the pandemic started, our Fall Meeting, which will take place in October 2022 (more details coming soon)! 

Steve McFarland, Director of Communications and Membership

By Stacy Whitehouse in Uncategorized
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Learner Perspectives: Tejas Shah, Advance CTE Intern

Monday, June 27th, 2022

Tejas Shah served as Advance CTE’s Spring 2022 Policy Intern. Prior to joining Advance CTE, he interned for elected officials, political candidates and a policy organization at the local level.  He is a rising junior at Cornell University majoring in Policy Analysis and Management. 

Introduction

This spring, I had the amazing opportunity to intern with Advance CTE, and support their state policy team. As I look back on my four months with Advance CTE, I am reflecting on my professional and personal growth. This post gives state leaders a learner’s perspective on being exposed to the field of Career Technical Education policy for the first time.

Where I Started

When I started my internship search for the spring semester, I knew I wanted to get real-world experience in the policy space. As a sophomore at Cornell University majoring in policy analysis, I am at that point in my college career where I am starting to think about my post-graduation plans. Thus, dipping my toes into a policy sphere that I had little experience with seemed exciting. Before interning with Advance CTE, I didn’t know much about CTE. I had heard the terms vocational education and work-based learning, and had a general idea about what that meant. However, my understanding of these topics contained  assumptions and biases that I hoped to, and did, recognize through this internship experience.

Learning About CTE Systems

The first project I was assigned to involved the New Skills ready network (NSrn) initiative. I transcribed interviews with education professionals across one of the six sites,  Nashville, Tennessee. I heard from principals, guidance counselors, and educators, each with a unique perspective on CTE policy within their community and how the NSrn initiative impacted learners and systems. Hearing from such a diverse set of individuals was illuminating. Although I graduated from a public high school, I never truly knew how much goes into ensuring learners have a high-quality education. 

This project made me reflect on my own high school experience. Through this project, I learned that high-quality career pathways would have helped me narrow down my career interests before I entered college. Additionally, hearing from guidance professionals about the significance of a high-quality guidance program was extremely interesting. I did not know career and technical education were options I could take advantage of. My guidance counselor had hundreds of other students to assist – perhaps a guidance department based on academic flexibility and smooth transitions from secondary to post-secondary education would have opened doors I did not know I had access to.

I also had the opportunity to build on my learning about writing a blog by highlighting another New Skills ready network site, Boston, Massachusetts. I heard from experienced professionals within high schools and postsecondary institutions, and learned about a variety of dual-enrollment initiatives in place that link secondary and postsecondary experiences. Like high-quality pathways, ensuring secondary learners have access to college-level learning opportunities significantly impacts postsecondary readiness and completion outcomes. I took a few classes at my high school that offered college credit. However, very few of these credits transferred to my postsecondary institution. Fortunately, I was not relying on these credits to graduate. However, through this project, I came to realize that for some students, getting college credit for high school classes can significantly improve a learner’s chances to succeed in college-level coursework and achieve a postsecondary attainment. I never realized that my college credits not transferring were symptoms of a larger issue that Advance CTE hopes to address.

What I especially enjoyed about my experience at Advance CTE was the infusion of equity in all the projects that I completed. My supervisor always made it a priority to bring equity to the forefront of our discussions. I was exposed to a variety of different readings, resources, and interviews that highlighted the importance of integrity of support for each learner within the education system. For example, I became aware of the importance of wraparound supports for learners. I lived a very privileged life – my parents had access to a vehicle and my house had stable internet. However, for learners who don’t have access to such resources, receiving a high-quality education is much more difficult. Additionally, through supporting  the New Skills ready network project, I was introduced to the systemic racism and inequality that exists within the education sphere, which is reflected through gaps by race and ethnicity in participation in high-demand career pathways. Breaking down these systemic barriers and stereotypes is work that I now realize is extremely important to making sure all students, regardless of background, have equitable access to high-quality education.

Skillbuilding Journey

My experience at Advance CTE was a great opportunity for me to build my professional skills. This internship was the first time I was charged with managing projects. At first, it was a challenge to have the confidence to take on projects with a lot of responsibility. However, the staff at Advance CTE gave me plenty of resources to help me to be proactive in my task management. For example, I utilized Basecamp to remind myself of the checkpoints I needed to complete for a project. Breaking down a daunting assignment into smaller, more digestible pieces made it much easier for myself to understand what needed to be done. Additionally, splitting up projects into smaller portions made it easier to notice when I was falling behind. Coming out of this experience, I feel much more confident in my proactive communication skills. I have found myself applying these strategies to my college work as well. I have started to map out my assignments on Google Calendar. I can look a week, a month, or a whole semester ahead to make sure I am prioritizing my tasks and budgeting my time efficiently and effectively. 

In addition to my project management development, this opportunity has strengthened my adaptability skills. Many of the deadlines set at the beginning of projects changed, some of which were last minute due to unforeseen circumstances. In some cases, receiving information or feedback from outside sources took longer than expected. In others, staff changes meant changing project roles. Though some of these changes could be dizzying, it helped strengthen my ability to be flexible. Projects and the needs of Advance CTE’s members constantly evolve, and being able to adapt to such changes is important. For example, I was tasked with updating pages on the Advance CTE website. However, during the project, the manager left Advance CTE, so my supervisor and I had to learn together to execute the project. This was intense at first, but it was a great learning experience as well. Proactive communication and collaboration allowed me to adapt and carry out the project successfully. 

At the end of every month, I would have a check-in with my supervisor where we pinpointed skillbuilding areas that I have excelled in, and skillbuilding areas that I could improve upon. These monthly meetings were extremely beneficial in my development as a professional. I was given the ability to see my progress firsthand. We would brainstorm strategies to implement over the course of the following month to bolster my skillbuilding process. Through discussing hypothetical situations and deconstructing problems that occurred during the previous month, these monthly meetings were especially important in increasing my confidence within the internship program. Guidance and constructive criticism are paramount for learner development, in and out of the classroom.

Appreciation and Next Steps 

I want to thank all the staff at Advance CTE. Their constant support and direction has been extremely helpful in my career exploration and development. This internship solidified my interest in researching and communicating policy. This summer I will serve as an intern for the Office of the Deputy Secretary for the U.S. Department of Housing and Urban Development. I look forward to continuing to broaden my skill set and policy experiences! 

Tejas Shah, Spring 2022 Policy Intern

By Stacy Whitehouse in Uncategorized
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This Week in CTE: FCCLA Advancing CTE Without Limits

Friday, February 18th, 2022

Advance CTE continues to celebrate CTE Month® by uplifting Career Technical Student Organization (CTSO) student leaders and their national advocacy weeks. 

These organizations are a powerful model for learner-centered and learner-led education, and Advance CTE is pleased to be joined by seven national CTSOs in supporting the national vision for CTE. Without Limits: A Shared Vision for the Future of Career Technical Education (CTE Without Limits) places CTE as the catalyst for achieving a cohesive career preparation ecosystem that is responsive to each learner’s needs for college and career success. 

Throughout February, the This Week in CTE blog series has highlighted the activities of several CTSOs and their alignment with the five interconnected principles of CTE Without Limits. Today, we highlight Family, Career and Community Leaders of America (FCCLA), who celebrated their national week  this week, February 14-18, 2022, with the theme “Make It Count” and social hashtag #FCCLAWeek.

Each learner engages in a cohesive, flexible and responsive career preparation ecosystem.

FCCLA members at New Horizons Regional Education Center: Woodside Lane in Newport News, Virginia participate in flexible, responsive CTE programs.  Internships at a local elementary school provide these learners with hands-on experience and real-world skills  in early childhood education.

 

 

 

Each learner feels welcome in, is supported by and has the means to succeed in the career preparation ecosystem.

Griffin Middle School in Georgia elevated learner voices and cultural experiences by incorporating commemoration of Black History Month into their celebration of FCCLA Week. 

The national branch FCCLA is also dedicated to retaining and supporting FCCLA advisors through their annual Chapter Advisor Summit held in January. 

 

 

Each learner’s skills are counted, valued, and portable.

FCCLA strives for FCCLA members to have clear paths for their skills to be valued and counted. FCCLA has identified four career pathways that align to key technical and “employability” skills gained through FCCLA experiences, listed below. Members also have the opportunities to test and display skill competencies at competitions at the regional, state and national level. 

Each learner can access CTE without borders

FCCLA members have the opportunity to share their skills and make connections beyond the classroom and even their state. National FCCLA leader Hayley Reid participated in a federal policy panel held by the National Transportation Safety Board. 

FCCLA Real-World Skills: 

Applied Academic Skills: Communications, Math, Science, Basic Literacy

Critical Thinking Skills: Problem Solving, Organization & Planning

Resource Management: Time, Money, Materials & Personnel

Information Use

Communication Skills

Interpersonal Skills: Leadership, Teamwork & Negotiation

Personal Qualities

Systems Thinking: Teamwork & Project Management

Technology Use

Visit Advance CTE’s vision page for communication and implementation tools for state and local CTE leaders to bring CTE Without Limits to life. 

If you would like to share how your CTE program or CTSO creates limitless opportunities for each learner in this blog series, please email Brittany Cannady, bcannady@careertech.org

Stacy Whitehouse, Senior Associate Communications and State Engagement

By Stacy Whitehouse in Uncategorized
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New Skills ready network Site Highlight Blog: Columbus, Ohio Learner and Family Engagement

Thursday, December 9th, 2021

In 2020, JPMorgan Chase & Co. launched the New Skills ready network across six U.S. sites to improve student completion of high-quality career pathways with a focus on collaboration and equity. As a national partner in the New Skills ready network, Advance CTE strives to elevate the role of state capacity and resources in advancing project priorities and gain a unique perspective on promising practices to strengthen state-local partnerships across the country.

This blog series highlights innovative tools and initiatives produced across the six sites that advance the initiative’s four key priorities and serve as a guide for state leaders in their work to create cohesive, flexible and responsive career pathways.

Policy Associate Dan Hinderliter interviewed Donna Marbury, Director of Client Services for Warhol and WALL ST, a full-service marketing firm that serves as a consultant for the Columbus New Skills ready network site and has partnered on multiple initiatives with Columbus City Schools. This post will highlight the site’s work in elevating learner voice to market career pathways to families. 

Background 

Career pathways in Columbus City Schools provide the opportunity for high school learners to access high quality career technical education, and are open to all juniors and seniors. Dozens of courses are offered through eleven pathway programs split between two locations, Columbus Downtown High School and Fort Hayes Career Center. Through the New Skills ready network, the Columbus project team is prioritizing improving rigor and quality specifically in the areas of health sciences and information technology. Postsecondary partners Columbus State Community College and The Ohio State University are also reviewing quality pathways in this area to ensure seamless transition and alignment for learners in and between educational institutions.

Purpose and Components 

One of Columbus’ project focuses is creating messaging and materials to more effectively communicate the opportunities and benefits of career pathways to learners and families. The strategy focused on direct outreach to students and families through polling, focus groups and co-design sessions. Marbury emphasized that this strategy is rooted in creating communications “not for, but with the end user” to ensure materials meet both learners’ and families’ needs in how they digest and receive information.

This engagement began with focus groups of families and learners in the eighth and tenth grades, both those who are interested in and not interested in participating in career pathways in Columbus City Schools. Focus groups were also held with administrators, counselors and internship coordinators who were identified as key “translators” between student needs and goals and family perceptions and expectations for their students

Marbury acknowledged that it was difficult to reach families due to work schedules, communication needs, and the challenges of connecting virtually, and as a result, a post-focus group survey was targeted specifically to parents to determine communication preferences to better align future engagement. 

Active Listening through Learner Feedback Loops 

Columbus’ strategy integrates learner input beyond one-time focus groups, and Marbury emphasized that it is clear through their work so far that learners want to be involved in the entire process. Design workshops were held to allow a sub-set of learners involved in the focus groups to provide feedback on initial drafts of graphics and messaging. Future quarterly check-ins will engage this group in testing subsequent versions of the messaging and materials. 

Learner feedback on the updated materials has helped to reach diverse groups of students and achieve authenticity through messaging that is easily understood and able to be easily acted upon; photography that aligns with East African and Latinx representation in Columbus communities, and in formats such as memes and videos that match popular means for learners to access information.

Learners want to be involved in these projects. If they are interested in a career pathway, they want to feel empowered to talk about it, and we need to make it easy for them to do so.” – Donna Marbury, Director of Client Services, Warhol and WALL St. 

The updated communication tools are one piece of a larger plan to design and communicate career pathways more clearly to families and learners so that each learner’s academic plans are aligned to their career goals starting as early as middle school. 

Lessons Learned 

Marbury elevated that the choice to participate in a career pathway in Columbus can be an emotional decision because it often requires the learner to leave their home school environment to attend one of Columbus’ career technical high schools. The communications to students and families must address this and highlight the benefits to students now and in the future. She also shared that the opportunity for hands-on learning experiences and the involvement of pathway alumni, particularly those from historically underrepresented populations, strongly resonated with learners. Finally, she emphasized the importance of involving learners and families at not just the beginning but across the entire project cycle of materials development to ensure the end product reflects the needs of the targeted audience. 

For more information about initiatives being pursued by Columbus and the five other sites that are part of the New Skills ready network, view Advance CTE’s Year One snapshots. Additionally, Advance CTE’s recently released learner voice toolkit provides actionable resources, guidance and tools to ensure CTE learner voices are elevated and heard for the improvement of CTE policies and practices

Stacy Whitehouse, Senior Associate Communications and State Engagement 

By admin in Resources
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Getting to Know: Stakeholder Engagement at Advance CTE

Thursday, October 21st, 2021

The “Getting to Know” blog series features the work of State CTE Directors, state and federal policies, innovative programs and new initiatives from the Advance CTE staff. Learn more about each of these topics and the unique contributions to advancing Career Technical Education (CTE) that Advance CTE’s members work on every day.

Meet Dan Hinderliter! Dan is a State Policy Associate at Advance CTE and supports a number of different national projects. As a site liaison for the New Skills ready network, Dan works with two sites (Columbus, Ohio and Indianapolis, Indiana), providing resource and research support while also serving as a direct link to the national project team. He also works on site snapshots, the annual report and quarterly newsletters, as well as major publications that highlight promising national, state and local practices aligned with the principles of the New Skills ready network

Dan also supports the modernization of the National Career Clusters® Framework and spearheads the Year in Review, the annual aggregation of state policy impacting CTE. As part of the Year in Review process, Dan regularly tracks state-level legislation and other policy actions.

Q: Considering your work on the New Skills ready network initiative, how are the six sites leveraging stakeholder engagement to advance career pathways? 

A: Each of the six New Skills ready network sites is working to leverage stakeholder engagement in some capacity to advance career pathways. First, because each of the sites is composed of a variety of stakeholders, engagement with business and industry, postsecondary partners and K-12 institutions has to happen to ensure each voice is involved in and buys into the work of the site. Outside of the project teams, however, most sites are doing some level of stakeholder engagement involving learner and family communications practices. Some sites are surveying parents and learners to understand what resonates with them about available career pathways, while others have done focus groups to understand where there are gaps for learners in specific programs. Columbus, Ohio’s project team hired a minority-led communications firm, with roots in Columbus, to help share consistent messaging and work to understand how each stakeholder can be better supported.

View the 2020-2021 site snapshot for Columbus, Ohio here

Q: Earlier this year, Advance CTE and the Association for Career and Technical Education (ACTE) released State Policies Impacting CTE: 2020 Year in Review where industry partnership was a frequently addressed topic area. Are there any states that can serve as a model for policy actions around stakeholder engagement? 

A: Every year, states enact new legislation that impacts how each state engages with stakeholders, either through input gathering or through information sharing. Many states, including Colorado, Hawai’i, Idaho and Missouri (among others), passed legislation this year requiring a state agency to collect and disseminate information that allows learners to make more informed decisions about their futures, including information about in-demand jobs or industry recognized credential attainment. Other states are using legislative action to improve equity and access in part through stakeholder engagement; Oregon and Washington, for example, now require institutions to collect feedback or input from diverse or historically marginalized stakeholder groups to inform new practices and strategies that will increase access to high-quality CTE programs for those groups. At the beginning of 2022, we will release our state policy tracker for 2021 which includes the above legislative actions and others.

Q: One of the foundational commitments within CTE Without Limits is based on stakeholder engagement. How can states, through such partnerships, ensure each learner reaches success in a career of their choice? 

A: Advance CTE’s shared vision, CTE Without Limits, calls for CTE to be incredibly learner-centric and for programs to ensure that the learner voice is incorporated into each decision about career pathways or programs. As states continue to expand access and equity in their CTE programs and work toward dismantling systemic barriers in CTE, the learner voice must be an integral part of these conversations, as only the learner who participated in the program can fully understand the consequences of decisions made at each level. At the same time, states and local institutions can continue to expand offerings by building partnerships with community based organizations to offer learner supports or with business and industry to offer new or improved work-based learning opportunities. By including opportunities for stakeholder groups like learners, their families and local businesses to provide input into decisions surrounding CTE, states can ensure that their career pathways and CTE programs are truly aligned with the needs of their communities.

Q: Lastly, Advance CTE announced the modernization of The National Career Clusters® Framework. How has Advance CTE prioritized stakeholder engagement and the voices of the field in this work? 

A: Though we don’t yet know what our end product will look like at the conclusion of these modernization efforts, we did know the process had to be highly collaborative to ensure everyone buys into whatever the outcome happens to be. As such, we have included a lot of opportunity to incorporate feedback from the field; we convened an expert kitchen cabinet to provide insights about the purpose and uses of the Framework, opened a crowdsourcing portal to collect feedback from the larger field about critical changes they’d like to see, and held workshops to assist in the prototyping of a new Framework. In this next phase of work, we’re hoping to hold focus groups to discuss the future of the Framework. As we near a model for a new, modernized Framework, we are hoping to have many more conversations with stakeholders about how they can implement the Framework in their own state and community to ensure that the modernized Framework is implemented with fidelity.

For resources and tools to increase stakeholder engagement in CTE, visit the Learning that Works Resource Center.

Brittany Cannady, Senior Associate Digital Media 

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